Thank you sexist injustice… you’ve created a kick-ass breed of business women
With millions of women fighting for their rights this week, Climb Online's Lyndsay Morgan says this spirit means success for women in business
The Gender Pay Gap, the Women’s March and the legality of high heels in the workplace have all featured on prime time news over the past week.
For many, this brings a sour taste. Here we are again, now in 2017, fighting for the female voice, equal pay and the right to decide what does or doesn’t happen to our own bodies.
Yet, if we look beyond the surface (where, okay, gender pay gaps do very much exist), these injustices have far from quelled female determination and, in fact, have done quite the opposite by creating a breed of kick-ass business women and entrepreneurs, ready to take on outdated, chauvinistic rulings and fight for their careers.
According to recent research more women under the age of 35 are running successful start-ups compared to men.
In fact, one study found that followers of female leaders rated them more effective than followers of male leaders rated theirs – and let’s not forget that four out of the ‘Final Five’ in 2016’s series of BBC’s The Apprentice were women, with Frances Bishop, Jessica Cunningham and Grainne McCoy being working mothers.
So, what qualities do female entrepreneurs have in common, and how can you ditch the nine to five to join this growing breed of strong-minded women?
There’s no backing down
Lady Michelle Mone and Baroness Karren Brady have something very much in common, and it isn’t just their impressive titles. They have both achieved extraordinary success through hard work, ambition and drive.
If we’ve learnt anything from the recent Women’s March, it’s the fact that millions of women have that fighting spirit. So if you’re already dreading Monday, make a career change today – dig in your heels and work for what you believe in.
The art of multitasking
It’s common knowledge that females are renowned for our ability to multitask. We can type and talk, think one thing whilst doing another, and juggle that growing ‘to do’ list whilst critically analysing whether or not we can justify purchasing those really nice shoes from ASOS.
However, starting your own business means you need to think about wearing more than one pair of shoes – as the administrator, marketer, bookkeeper and HR team rolled into one, female entrepreneurs take multi-tasking to a whole new level.
Survive and you will achieve
All entrepreneurs or start-ups will tell you that the first year in business is all about surviving – it’s about building a brand and a reputation within your key market sector, competing with larger firms that already exist, and persuading customers that you will provide the better service or have created the better product, despite the fact you have a percentage of the resource.
The message here? Survive and you will achieve. Believe in yourself and your brand, work hard and you will get there.
To finish, some wise words from some inspirational ladies…
“Success isn’t about how much money you make, it’s about the difference you make in people’s lives” – Michelle Obama
“It’s impossible to live without failing at something, unless you live so cautiously that you might as well not have lived at all – in which case, you fail by default” – J.K. Rowling
“Don’t worry about being successful but work toward being significant and the success will naturally follow” – Oprah Winfrey
Lyndsay Morgan (Twitter: @ladylyndsay) is head of operations at Climb Online, the digital marketing agency founded by Apprentice winner, Mark Wright, and developed in partnership with Lord Sugar.