Shadow business secretary calls for Small Business Saturday
Chuka Umunna urges UK to adopt US initiative to support independent businesses
Shadow business secretary Chuka Umunna has suggested that the UK should copy the US’ scheme designed to increase business for independent shops.
Created and sponsored by credit card firm American Express, Small Business Saturday relies on social media and celebrity support to encourage people to visit small shops on a specific day of the year.
Writing to American Express to request a similar initiative in the UK, Umunna suggested that the UK’s Small Business Saturday should take place on December 7, in an effort to boost business before Christmas.
Launched in 2010, the American version of the scheme runs on the first Saturday after Thanksgiving and in 2012 saw customers spend £3.4bn in independent stores.
Umunna commented: “Establishing a Small Business Saturday in the UK, a concept which has enjoyed considerable success in the US, would provide a small but simple and effective way to celebrate local, small businesses and encourage more people to buy from them on one of the busiest shopping days of the year.”