Share My Page: Scott Lumsden
Allows the masses to share their Facebook page to connect with thousands of buyers and enjoy more ‘likes’
Tell us what your business does:
Share My Page allows the masses to share their Facebook page to connect with thousands of buyers and enjoy more ‘likes’. It’s a small community but it is building fast. Designed for Facebook page sellers, it allows you to showcase your handmade items, work or brand allowing you to share your most amazing creations. We’re attracting people from the arts and crafts community who have some spectacular work to share. But ultimately, it’s for anyone who wants to share their Facebook page, from tattooists to wedding planners.
Where did the idea for your business come from?
As a user of Facebook, like millions of other people, over time I was stumbling across great Facebook pages from sellers all over the world but with only a handful of ‘likes’. Some of their work was quite incredible and I thought what a shame it must be for this person to struggle with sharing and connecting with buyers who could really enjoy their work. So I set out to change that and Sharemypage.co.uk was born.
How did you know there was a market for it?
From research I conducted from non-official sources on the web there were more than 42 million pages with 10 or more ‘likes’ as of March 31 2012. Naturally, the domino effect of Facebook reels worldwide. With more of a focus on my target market however, with the current climate and economic challenges, more and more people are trying to turn their hobbies and talents into cash and Facebook offers a great platform for just that.
What were you doing before starting up?
Since leaving school at 16 I’ve only ever worked in sales and marketing. For the last five years I have been exploring potential avenues to launch my first venture and this is it so it’s time to put my skill set to the test. I’ve also been juggling work, my small family and my entrepreneurial streak. I have a beautiful four year old daughter and a new born baby called Jack!
Have you always wanted to run your own business?
When I was about 14 I told my teacher I would start a business before the age of 25 and make a million pounds before the age of 30. Step one is about a month over due and I’d be quite happy for step two to move in the same direction.
How did you raise the money?
Naturally when starting up everything is pretty much on a shoe string, certainly in my case anyway. I’ve self-funded my start up so far and intend to do so certainly for the next year or so.
What challenges have you faced and how have you overcome them?
Website design challenges have been difficult to say the least. From the outset my focus has been on ease of us, navigation and interactivity. Working within the restraints of DIY website design has been an uphill struggle and the website will continue to evolve. A Beta version will be coming soon but for now its manual adjustments from feedback from the community.
Describe your business model and how you make money:
Sharing a Facebook page with us is completely free and always will be. We want to keep things affordable for our users so we won’t venture beyond the £5 mark for spotlight adverts, this allows people to have their page shared every day for seven days to keep what they do in the spotlight in our post feed. Long term, our main revenue stream will come from advertising from larger companies. One of my core values is that if you help enough people get what they want one day I might get what I want. This is reflected in our user experience and service.
What was your first big breakthrough?
Because we are brand new it’s pretty much been baby steps in these early days… But our first breakthrough is close, I can feel it!
What advice would you give to budding entrepreneurs?
I’ve explored thousands of potential business ideas over five years and finally found something I am truly passionate about. I’ve hung in there for so long because of my resilient attitude which I developed from working in sales since leaving school at the tender age of 16. My advice to anyone looking to start something great is simply don’t give up, be positive, have faith and hang in there because your time will come.
Where do you want to be in five years’ time?
At the start of something great that rewards people for their custom and helps build on or offline communities.