Shoreditch co-working and event space The Trampery Old Street launches

Trampery and Publicis Worldwide intend for shared workspace to “support closer collaboration” between London start-ups and large global firms

A new shared workspace has launched in Shoreditch today, The Trampery Old Street, promising to bring together emerging and established businesses “for mutual benefit”.

Created in partnership with multi-national advertising and PR firm Publicis Worldwide, the new London site offers 50 desks, meeting rooms and individual work areas, a 250-person event space dubbed ‘The Ballroom’ and a private members’ club – ‘The Drawing Room’.

The Trampery founder Charles Armstrong said the collaboration with Publicis will enable the site’s members to have access to Publicis’ wider network of large firms:

“It will offer start-ups the incredible opportunities to have access to just about any large corporation in the world within the Publicis network whether that be regarding partnerships or investment or channels to market.”

With each desk available at a cost of £400 a month, Armstrong said one of the central aims is to offer affordability in an area that is “increasingly pricing out its innovators” with a “luxurious facility” that is not dissimilar to some of the more expensive workspaces in the locale.

The site has already signed up 20 desks and Armstrong said the development will look to cater for a mix of businesses from those “in for a rapid growth period” as well as single entrepreneurs “literally taking the first steps”.

Armstrong intends for the site to build on his success to date, having established a network of 300 companies at his current Trampery Venues across London:

“We’re going to be following a very start-up-centric methodology, where we prototype the model and this [site] will be the focal point that will link with all the Publicis offices around the world. Already we’re getting requests to launch in other locations but we’ll refine this location before we work out the right way to scale that to create value.”

Explaining the decision to faciliate collaboration between corporates and start-ups, Armstrong added:

“We’ve had more and more encounters with industry leading firms which are struggling to keep up with the pace of innovation so it’s clearly a pressing need there. […] A big part of the answer was actually creating common ground between start-ups and large businesses […] because that’s often a very difficult relationship.

“[We’ll be doing] a bit of hand holding to make sure the relationship is a success. We’ve seen so many colloborations between big corporations and start-ups that start with good aspirations but then crash and burn.”

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