Idea management start-up Sideways 6 lands £500,000 investment

Finance will be used to fuel product development, secure new clients and hire a range of new employees

Sideways 6, an ‘idea management’ start-up, has raised £500,000 in funding from Lastminute.com co-founder Brent Hoberman and members of the 24 Haymarket group.

Founded by 26 year-old entrepreneur Will Read, Sideways 6 helps large organisations to collect, manage and act on employee ideas, insight and feedback, in order to help “build better companies with happier employees”. The software integrates with Yammer and Office 365

The company’s client base includes a number of household names including British Airways, BP, British Gas and Virgin Trains.

Sideways 6 will use the funding to focus on developing its product, attract new clients and hire new employees for engineering, delivery, marketing and business development.

Read commented: “Sideways 6 has been growing rapidly, in part thanks to a great working environment and a great team. We’ve already seen a lot of interest from large companies who are committed to listening to their employees and employees that are really enthusiastic about having their voice heard, too.”

“This latest funding serves as a fantastic platform for future growth and will enable us to attract the very best people for some of the senior roles we are now recruiting for.”

Drew McMillan, head of innovation at Virgin Trains, said: “Sideways 6 was the natural choice for us. I consider the team as strategic partners in our drive to be even more innovative as a business, and I’m delighted with the results thus far.”

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