Simply Baby Names: Sim Mistry

Feeling that there was a need for advice on multicultural baby names, this mumtrepreneur decided to set up her own parenting website

Name: Sim Mistry
Company Name: Simply Baby Names
Location: East Midlands
Date Launched: 01/04/2016
No. of employees: 1

Tell us what your business does: is a site dedicated to tips and topical articles on multicultural parenting with a baby name database and advice from medical professionals and experts like the Royal College of Paediatrics and Child Health.

On the site we also review pregnancy, mother and baby related products, events and days out. We also have a dedicated competition section where visitors can win relevant prizes.

Where did the idea for your business come from?

After going through my first pregnancy I realised there was a huge gap in the market for advice on multicultural baby names, pregnancy and parenting. This was when the idea of was born.

How did you know there was a market for it?

I went through my first pregnancy wondering how to balance the advice from my Anglo-Indian heritage and the information I was given by medical professions. I spoke to friends and family who also found the process confusing.

One of the hardest parts was choosing baby names, again torn between tradition and modern values, I found the internet was really lacking in inspiration. That’s when I had my ‘light bulb moment!’ I knew there were other mums who were also looking for names, tips and suggestions. uniquely blends traditional heritage and the modern multicultural society we live in.

What were you doing before starting up?

Working with my husband running a successful creative agency servicing B2B and B2C clients in the FMCG sector and also being a mum of one.

Have you always wanted to run your own business?

Yes, I come from a family of business owners and I was always aware of the benefits, as well as the hard work, behind running your own business.

How did you raise the money?

Personal investment- financially and time wise

Describe your business model and how you make money:

It’s a niche content website and income is generated through advertising.

What challenges have you faced and how have you overcome them?

Creating a website that was aesthetically appealing while also being responsive. Increasing visitor numbers by utilising social media and promoting good quality content.

What was your first big breakthrough?

Finally launching the responsive version of the site and then hitting 10,000 impressions a month in five weeks.

What advice would you give to budding entrepreneurs?

Research fully the area of the business you want to go in to. Speak to mentors and business owners in the industry. Gather as much experience and information as you can and go for it!

Where do you want to be in five years’ time?

Expand on the Simply Baby Names brand and add additional services and products. Also, continue to help mums and mums-to-be with advice, tips and baby names.


(will not be published)