Small Business Saturday set for December return

Nationwide enterprise campaign receives cross-party backing

Small Business Saturday, a nationwide event celebrating Britain’s independent retailers, is set to return for a second year on Saturday December 6th.

Backed by all the major political parties and sponsored by US payment giants American Express, the UK’s first-ever Small Business Saturday took place on December 7 2013  and saw thousands of retailers up and down the country take part in a day of events encouraging UK shoppers to support their local businesses.

According to American Express’ research, just under half (48%) of UK shoppers were aware of last year’s event – of which 57% followed through on their interest and shopped at a local, independently owned business.

The event received backing from a number of high-profile corporate figures, including campaign sponsors O2, Lloyds, Natwest and RBS and Dragons’ Den entrepreneurs James Caan and Piers Linney.

The news that Small Business Saturday is set to return was welcomed by figures across the political and corporate spectrum, including the prime minister David Cameron who said: “I have the utmost admiration for the millions of people who run a small business in this country. They are making an enormous contribution to our economic recovery and their hard work and commitment embodies all that is great about the UK.

“Small Business Saturday is a vital reminder that we need to celebrate small businesses not just on one day, but all year round.”

Ed Miliband MP, leader of the opposition, added: “It is fantastic news that Small Business Saturday is returning in 2014, having been such a huge success last year. As well as making a huge difference for small firms it was great to see it attract support from consumers and local authorities right across Britain.

“I look forward to Small Business Saturday being even bigger and better this year – a great opportunity to celebrate and promote small businesses and the contribution they make to our national life.”

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