UK showed its support for Small Business Saturday with spending up 15%

An estimated £717m was spent with small independent retailers on December 3; the fourth year of the national enterprise campaign...

Britain’s small independent businesses benefitted from an additional £717m in sales on December 3 thanks to Small Business Saturday (SBS) 2016, the annual one-day initiative which celebrates the contribution independent businesses make to the economy.

According to a study undertaken by American Express in the 36 hours following the event, it was found that sales increased by 15% on last year’s campaign with 57% of consumers having said they “spent more than usual” on the day.

A number of organisations and entrepreneurs also got behind the SBS campaign this year:

American Express reports that over 80% of all local authorities actively backed the campaign through activities such as staging small business events, and offering free parking.

Michelle Ovens MBE, campaign director of Small Business Saturday, commented:

“In its fourth year, Small Business Saturday has once again delivered a sustained increase in spending with Britain’s small independent businesses.


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“To see the spend on Small Business Saturday reach £249m more this year than on the first Saturday in 2013, an increase of 53%, is fantastic and confirms the positive stories we are hearing from small businesses in communities across the UK.”

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