Small businesses capitalise on national royal wedding cheer with quirky ideas

Harry and Meghan's nuptials boosted the economy by an estimated £1bn as 1.5 million Brits looked to buy themed products and memorabilia

As well as being a day of national celebration, thousands of small businesses across the UK managed to capitalise on the marriage of Prince Harry Windsor and Meghan Markle with a variety of quirky ideas,

Over 1.5 million Brits were keen to buy themed products and memorabilia in the run up to the royal wedding on the May 19,  according to research from YouGov and domain name registrar GoDaddy.

While Brand Finance estimated that the wedding contributed more than £1bn to the UK economy, with plucky entrepreneurs taking advantage of the significant online and offline opportunities.

Below are just four of the novel ways that businesses marked the royal wedding:

HotTug sends royal lookalikes down the Thames:

The North London-based HotTug, which provides wood-fired floating hot tub experiences popular with stag and hen parties, sought to generate interest by sending a team of royal lookalikes down the Thames to celebrate Harry’s stag do.

The business is now also offering free stag and hen trips for any couples named Harry and Meghan that are getting married this year.

Lifestyle blog Meghan’s Mirror sees traffic boost

Set up as a blog in 2016 when the couple’s relationship was first announced, Meghan’s Mirror chronicles the style choices of the new Duchess of Sussex. It has now become the largest website of its kind and the authority on Meghan Markle-now-Windsor’s style and history.

In the wake of the wedding, the website has seen a rush of traffic, with people keen to learn about her clothing and even purchase it. Meghan’s Mirror will now look to publish a book and grow its team.

Four Kings Brewery brews up royal wedding ale

Cheshire-based brewery Four Kings Brewery produced a specially-brewed Four Kings Windsor Ale to celebrate the wedding.

The brewery saw visitor numbers to its website increase after it announced a royal wedding beer festival at its brewery and bar.

Royal wedding creates buzz for face mask company Mask-arade

After gaining recognition for its William and Kate masks in 2011, Mask-arade once again saw its sales soar as people looked to celebrate the royal wedding with humorous masks like the one pictured.

Reflecting on the impact of the royal wedding on the UK economy, Kate Cox, chief marketing officer EMEA at GoDaddy, said:

“I don’t think there is anything quite as British as celebrating a royal wedding! GoDaddy supports plucky entrepreneurs, business owners, and side hustlers in choosing their domain name, creating their website, and managing their online presence to help them grow their ventures.

“It has been fantastic to see so many businesses taking advantage of this special one-time event to help boost awareness of their businesses.”