Small businesses reap benefits of Cyber Monday
November 30 was the biggest trading day for UK small firms, while sales increased 16% on Small Business Saturday
Cyber Monday was the biggest trading day of the Christmas shopping season for small businesses in the UK, according to research by management software provider Brightpearl.
The study of 1,200 businesses on Black Friday (November 27), Small Business Saturday (December 5) and Cyber Monday (November 30) revealed that most gross merchandise volume (GMV) was processed on Cyber Monday, while sales rose by 16% on Small Business Saturday.
Sales via Amazon increased significantly on last year, rising from 51.8% to 59.6%, while sales via eBay dropped from 48.2% in 2014 to 40.4% this year.
Charles Grimsdale, Brightpearl Chairman, commented:
“The headline figures show the impact of the two key dates of Black Friday and Cyber Monday wasn’t anywhere near as significant as in recent years […] But Cyber Monday was still the day retailers made the most money – even though volume was down 2% on 2014.
“The point that’s clearly coming through is the power of multichannel operations. Smaller retailers are getting smarter – they’re leveraging technology to efficiently run their operations, to market to and serve customers and tap into opportunities of marketplaces such as eBay and Amazon.”