‘Social intelligence’ platform Sentiment raises £1m Series A funding

Company claims technology allows brands to participate in social media conversations

Social media analytics company Sentiment today announced the completion of a £1m round of Series A funding, led by tech-focused venture capital firm Elderstreet Investments.

Founded in 2007 by Leon Chaddock, Sentiment operates a software-as-a-service (SaaS) platform which it claims allows companies and brands to analyse, break down and respond in real time to ‘critical conversations’ conducted by users on social media sites such as Facebook and Twitter.

The Farnborough-based company’s platform is currently used by around 200 companies globally including Alitalia, PR Newswire, The Environment Agency, Deutsche Bank and Peer 1 Hosting.

The £1m funding, which also included participation from AIM-listed contact centre firm Netcall plc, will be used to develop Sentiment’s SaaS platform as well as invest in additional sales and marketing hires.

As part of the deal, Elderstreet co-founder and managing director Michael Jackson will join the Sentiment board as chairman. Jackson has previously been chairman of FTSE 100-listed digital firms The Sage Group and PartyGaming.

Leon Chaddock, founder and CEO of Sentiment, commented: “Our vision has always been to provide organisations with real understanding and value from social media.

“We are thrilled to be partnered with Elderstreet and Netcall to accelerate this process.”

William Horlick of Elderstreet, who led the deal, added: “Elderstreet are delighted to have invested in Sentiment.

“We believe the market leading technology coupled with the partnership with Netcall in the contact centre market will help to grow the business rapidly.”

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