Social network app for mums Mush raises £2m to help local mothers connect

Launched in 2016 by Sarah Hesz and Katie Massie-Taylor, who met in a playground, the duo were recently named Plusnet Pioneers for 2018

Mush, the social media app for mums, has raised £2m in a funding round led by Octopus Ventures.

Launched in 2016 by Sarah Hesz and Katie Massie-Taylor, who met in a playground, the app has already been downloaded by 300,000 mothers across the UK and Australia and claims to be responsible for “hundreds of thousands of friendships.”

With Mush’s recent research highlighting that 80% of new mums struggle with loneliness, alongside recent figures that one in seven suffer from post-natal depression (with 43% of those affected crediting peer support as a solution), Mush’s local social platform aims to help mothers forge real life friendships and a support network with other women who understand the challenges they face on a daily basis.

Not the first time the app has raised finance, Mush previously bagged £250,000 in seed funding and closed a £920,000 Crowdcube campaign at 142% of their target last year – explaining to Startups how they managed to win over investors with a stellar pitch.

The duo say the fresh injection of funds will “reinforce the platform’s efforts to use social media as a force for good.”

Massie-Taylor, a former equity derivatives broker, and Hesz, a former advertising executive, were also recently named as Plusnet Pioneers for 2018.

Massie-Taylor said:

“Mush was launched to make sure that no mum feels alone in those crazy days of becoming a parent.

“Our platform has the power to help address taboo topics like loneliness, post-natal depression and low self-esteem that is felt by hundreds of thousands of women across the UK.

“We see first hand the voracious appetite from millennial mothers for more human interaction and the desire to build a real life community amongst them, to celebrate the highs and the lows of being a mum.

“Since launching 18 months ago, Mush has evolved from a basic ‘dating app’ to a fully fledged support and advice network for mums.

“We are excited about how this recent investment will enable us to further develop Mush’s feature set to help more mums across the UK and beyond.”

Eyal Rabinovich, investor at Octopus Ventures, said:

“At a time when trust in social media has plummeted and the big players have become impersonal, Mush is bringing purpose back and engaging real people in a way that could shape the future of social media.

“We admire Mush’s determination and impact in tackling widespread issues faced by mothers.”