Socked.co.uk: Mark Hall
A black sock subscription service for discerning gentlemen
Tell us what your business does:
A black sock subscription service for discerning gentlemen.
Where did the idea for your business come from?
Far too often in today’s society we let our standards slip. We live in a busy world and are both stressed and time poor, but there is always time for good manners and matching socks. We aim to ensure that busy men on the go always have matching socks with a monthly sock delivery and that we teach etiquette lessons in the forgotten art of being a gentleman.
How did you know there was a market for it?
Where do odd socks go?
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What were you doing before starting up?
I run a successful SEO business improveseo.co.uk and I have always worked in marketing, mainly digital marketing.
Have you always wanted to run your own business?
Yes, always. Time is one of the most important elements of life, and having your own business allows you to be in control of your own time.
How did you raise the money?
It’s completely self-funded, although I have very ambitious plans which include TV advertising, so I may need to seek VC funding… Is anyone reading this? Get in touch!
What challenges have you faced and how have you overcome them?
Recurring billing payments… ugh. Research and testing is the key. It’s also very hard to create a marketplace, there aren’t any decent sock subscription companies out there to bench mark, which is good but bad as it is always good to have a decent competitor.
How much do you charge?
Socks start at just £1.97 a pair including delivery.
What was your first big breakthrough?
When we finally put the site live! Although we already have advanced plans for an improved version. Building a website is like painting a large bridge, the moment you are finished it’s time to start all over again. What with better technology becoming available and taking on board customer feedback, it’s always important to reinvest in your website.
What advice would you give to budding entrepreneurs?
DO IT. Stop day dreaming and DO IT. Write a business plan or don’t! Do some market research, that’s very important, and work out what you need to start and get going on a shoe string. Go fast, break stuff, and learn. Be happy.
Where do you want to be in five years’ time?
50,000 subscribers across the globe through multiple international markets. Wish me luck!