Sow Rich: Olufemi Lawal
Exclusive and fresh lifestyle clothing brand
Tell us what your business does:
Sow Rich is an exclusive, fresh and new lifestyle brand with a positive goal to provide richly designed and unmatchable clothing items. Our business concept is to offer our customers better quality designs at a better price. Our innovative mission is to continually create value adding clothing items for our customers. Our business operation is economically, socially and environmentally friendly.
Where did the idea for your business come from?
It came from a desire to see positive messages and highly creative designs on clothing items. The problem I had while attempting to shop for t-shirts was the volume of offensive clothing brands which portray men and women as sexual objects. The only solution was to create Sow Rich which is 100% positive about love, lifestyle and quality.
How did you know there was a market for it?
In the fashion world, there is a market for everything. I believe what is lacking is innovation. I know there is a market for Sow Rich because there are good and positive people everywhere. I wanted to build a clothing brand that they could easily accept as a new addition to their consumer taste, lifestyle and positive values.
What were you doing before starting up?
I worked as a customer service adviser helping customers to understand their financial statement, dealing with their queries and delivering excellent customer service. Prior to that I attended London metropolitan university where I graduated in accounting and business.
Have you always wanted to run your own business?
My big dream has always been to become a great entrepreneur and a big part of becoming that is through owning my own business.
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How did you raise the money?
I cut down on unnecessary expenses and saved my wages. I then used my savings to finance the business.
What challenges have you faced and how have you overcome them?
I have faced a lot of challenges but the good news is I overcame them all. A good thing I noticed was that as long as I kept a high standard of good communication with those I paid for services I required, it resulted in getting the work completed and ultimately sealing a good business relationship.
Describe your business model and how you make money:
We sell online. Our mission is to provide better quality clothing products at a better price. We aim to satisfy our customers 100%. We have just started, we are currently promoting the clothing brands and so we can only hope for a great sales record and business success.
What was your first big breakthrough?
I actually believe a big business breakthrough is coming as soon as the world is exposed to the great work that has been put together to create an extraordinary brand. I hope the right people, other relevant businesses, entrepreneurs, investors and business angels can see the unlimited potential of my new clothing brand.
What advice would you give to budding entrepreneurs?
Dream big, think big, see the bigger picture of your dream, in other words take the limits off your dreams. And finally, never give up on your dreams because your dreams can become a true reality. All that is needed is a lot of patience, determination, positive drive to succeed and smart work.
Where do you want to be in five years’ time?
I will like to be imparting all my business knowledge and keys to success to a new generation of teachable entrepreneurs and individuals. I will also like to be very successful in business.