Sports instructor start-up upmysport scores £1m from Angel CoFund

Funding comes after Dame Kelly Holmes Trust recently joined as charity partner to help get underprivileged young people active

upmysport, the new platform that connects people with local sports instructors, has closed a £1m seed round led by private investors in partnership with the government backed Angel CoFund.

Founded in 2013 by Nicola Broom, Steve Brindley and Neil Pearman, the London-based business allows users to arrange sessions with local instructors in a chosen sport, pay for sessions and create a shortlist of their favourite instructors.

This is the second round of funding for the company, which previously raised £150,000 from investors and entrepreneurs across Europe.

The latest finance will be used to develop upmysport’s online and mobile platforms and will also support the development of strategic partnerships as it looks to expand outside the capital.

The news follows a recent partnership with the Dame Kelly Holmes Trust to help support the sporting ambitions of underprivileged youths.

upmysport’s Broom commented: “The latest round of investment is incredibly exciting. With the market for instructor-led activity gaining ever more focus and growth, the investment puts us in a great position to turn our vision into a reality.

“The experience that the investors, such as the Angel CoFund, bring to the table is going to be invaluable as we look towards the best path to scale up.”

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Tim Mills, investment director of Angel CoFund, added: “London has become an incredible breeding ground for tech start-ups but is also home to many people who are keen to learn new sports, build fitness or simply hone their talents.

“The [upmysport] platform fits a real need in the market – both in terms of digitising the instructor-led activity market, but also in terms of enabling people to get more involved in sport and achieve the active lifestyle they want on the go.”


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