Sports video editor Antix secures £1.2m from US drone start-up
App which instantly edits footage captured from GoPro into highlight reel has secured backing from Silicon Valley's TRACE Live Networks
Automatic video editing app Antix has raised £1.2m funding from Silicon Valley media company TRACE Live Networks.
London-based Antix is an app that uses artificial intelligence to automatically edit action sports video footage and uses motion sensor data to identify the most exciting sections of the footage, and then edit it into an instantly shareable highlight reel.
Investor TRACE has developed an intelligent camera which an ‘lock-on’ to its owner and track them from a range of motorised vehicles, including drones
As part of the deal, the two companies will collaborate on technical development and share operation resources to explore jointopportunities across Europe and North America.
Two members of TRACE’s senior management will join Antix’s board of directors and consult on management processes and strategic direction.
Antix CEO, Adam Theobald, said:
“Having this investment come from the US, I think, demonstrates the current strength of the UK start-up scene and, for Antix, having access to talent and business development opportunities on both sides of the Atlantic is a major advantage and differentiator.”
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Cameron Chell, co-founder of TRACE, added:“The content creation space is exceptionally hot right now and the team and the technology that’s been developed at Antix are second to none.
“From the due diligence our team did when looking at strategic investment opportunities, the UK undoubtedly represents one of the major global hotbeds for tech innovation.”