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Sprout Social: Review for small businesses

Our review of Sprout Social for small businesses. Check out its pricing, features, and pros and cons to help you make the right choice for your business

Here, we explore what Sprout Social could do for your small business, as part of our reviews of the best social media management tools on the market today.

Click the link above to see the full list, or to start comparing social media management providers now, simply complete the 60-second quote-finder above.

In this article, we'll cover:


How would Sprout Social suit my small business?

Sprout Social

Pros – easy-to-use, affordable, devoted customer service, full integration with a range of channels
Cons – outdated design, difficult to see date of queued posts
Price from – $99/month
Value for money – ★★★★★

Sprout Social brings together several social media tools in one, easy-to-use platform, allowing you to handle a host of social activities in one place, and was designed with small businesses at its heart.

This leading social media management platform provides engagement, publishing, analytics, and collaboration tools for teams of all sizes.

Sprout Social is also one of the few social media management tools that also provides customer relationship management (CRM) features. CRM is similar to social media management, but gives you a complete profile of your customers, helping you to serve them better, as well as build stronger and more profitable relationships. For more information, read our dedicated social CRM page.

Starting at just $99 per user per month, the Sprout Social suite is well-designed and user-friendly, offering all of the tools that any small business owner or social media manager could need. The platform supports all the major social networks and also has Google Analytics integrated into its report line-up.

These reports were designed to be as intuitive as possible. Here's how they look:


Sprout Social’s pricing

Sprout Social offers three core pricing plans:

Standard Plan

  • Complete social media management
  • All-in-one social inbox
  • Monitor profiles, keywords, and locations
  • Tasking and social CRM toolset
  • Publish, schedule, draft and queue posts
  • Social content calendar
  • Group, profile, and post-level reporting
  • iOS and Android mobile apps
  • Includes five social profiles
  • $99 per user/month

Professional Plan

Includes all features from the Standard plan, plus…

  • Tag, categorise and report on inbox messages
  • Trends and engagement reports
  • Team and productivity reporting
  • Approval workflow and audience targeting
  • Campaign tagging and reporting
  • Competitive benchmark reporting
  • Advanced social listening suite (available in-app for an extra charge)
  • Includes ten social profiles
  • $149 per user/month

Advanced Plan

Includes all Professional plan features, plus…

  • Advanced customer care tools and reports
  • Advanced keyword report
  • Custom chatbots with automation tools
  • Custom URL tracking
  • Store media in a shared asset library
  • Report builder and scheduled report delivery
  • Advanced social listening suite (available in-app for an extra charge)
  • Includes ten social profiles
  • $249 per user/month

A 30-day free trial is included with all plans.


Sprout Social’s key features

  • Great, user-friendly design
  • Comprehensive reporting and analytics tools
  • Team collaboration
  • Single stream inbox
  • iOS and Android mobile apps
  • ViralPost tool determines the best time to post to maximise engagement


Is Sprout Social for me?

So to sum it up, Sprout Social is a must for small businesses who want that bit extra from their social media management software, without added hassle.

To see how Sprout Social compares to the other leading social media management tools for small businesses, you can read our full list review here.

Or, for a fast and personalised comparison tool, fill in the 60-second form at the top of this page, and get quotes based on your start-up's requirements for social media management now.

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