Stack Overflow MD clinches £755,000 for sales and analytics platform Heresy

Finance will allow company to invest in product development and accelerate European expansion

Heresy, a sales workflow and analytics platform, has raised £755,000 in seed funding from LAUNCHub Ventures, AngelList, Seedcamp and the London Co-Investment Fund.

Founded in 2016 by Dimitar Stanimiroff – formerly managing director for Europe, the Middle East and Africa (EMEA) at Stack Overflow – and Svilen Gospodinov, Heresy helps sales teams and salespeople manage their deal flow, track progress, forecast and make data-driven decisions.

The software can be used to suggest improvements in performance, such as warning users of deals that could slip based on factors such as opportunity size, likelihood of closing and amount of time spent in a given stage of the pipeline.

Currently in private beta, the funding will be used to fuel product development and European expansion.

Stanimiroff commented: “The need for Heresy became obvious during my time as managing director for EMEA at Stack Overflow. I had been experimenting with the idea of applying Agile software development tools and best practices in sales for a few years. In 2013 we built an internal tool based on that methodology.

“This is how Stack Overflow scaled its global sales team from about 20 reps at the time to 120+ people and how we developed the idea for Heresy.”

Carlos Espinal, Seedcamp partner, added: “We are passionate about backing experienced founders working on problems they’ve encountered first-hand and that’s most certainly the case with Stanimiroff and Heresy.

“Stanimiroff’s capabilities, both as a founder and an operator, are more than proven and we are excited to see Heresy address a stale market in desperate need of innovation.”

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