Start-ups invited to attend workshops hosted by Skype, Secret Escapes and Innocent

Tech City ‘Start-Up Kitchen’ offers entrepreneurs chance to receive advice from leading businesses

A new initiative offering start-ups the opportunity to receive tailored one-to-one advice from founders and investors of some of the world’s most successful brands has been announced.

Set to launch in January by creative agency Albion London, the ‘Start-Up Kitchen’ will provide themed workshops led by influential figures including Skype co-founder Niklas Zennström,  Richard Reed of Innocent, and Alex Saint, co-founder of Secret Escapes.

It is intended that the scheme will work as a “high-quality surgery” offering expert insight on areas such as funding, branding, innovation and product development in order to support the growth of new businesses.

Based in London’s Old Street, entrepreneurs will be able to use the ‘kitchen’ to gain inspiration from experienced businesses and a handful of start-ups will be selected at each session to receive focused advice on their business strategy.

The project is expected to run on a monthly basis until August with the first event, which will be centred on funding, hosted by Saul Klein, partner at Index  Ventures, Jeff Lynn, CEO of Seedrs, and Reshma Sohoni, partner at Seedcamp.

Founders and executives from Hailo, Zoopla, Index Ventures and Unruly will also host advice sessions as part of the initiative with other high-profile investors and entrepreneurs expected to be added to the programme in 2014.

Jason Goodman, founder and CEO of Albion London, discussed the initiative:

“New start-ups are trying to follow in the footsteps of successful companies such as Skype, Zoopla and Moo.com, but are rarely given the opportunity to take advice from the founders behind such successful high-growth businesses.

“At Albion, we’ve worked alongside many of these respected founders, and we wanted to provide young companies with an opportunity to gain insight that could really make an impact on their business when and where they need it most.”

The first Start-Up Kichen will be held on January 30, to apply click here.

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