Start-ups invited to become part of Small Business Saturday 100

The 100 nominees will gain PR exposure and participate in events for third annual Small Business Saturday on December 5

Applications for small business owners interested in being part of this year’s Small Business Saturday 100 will open on June 1.

With the date set for December 5, one member of the 100 will be profiled on social media on each of the 100 days leading up to the event.

The companies will also be invited to take part in Small Business Saturday events throughout the year, and have in previous years joined the team at Downing Street for special events hosted by George Osborne.

This is the third year for nationwide initiative Small Business Saturday, which aims to support, inspire and promote small businesses. In 2014, an estimated 16.5 million went out to show their support on the day, with 64% of the UK aware of the campaign.

American Express originally founded the initiative in the US in 2010, and remains a supporter of the UK campaign. There will be a special event to celebrate the opening of applications at the British Library on June 1.

National campaign director Michelle Ovens commented: “These businesses could be from any location or any business sector – we just want them to be the best representatives of the UK’s 5 million small businesses, fantastic businesses who will be doing great things to celebrate Small Business Saturday.”

“Last year, small business owners, local authorities, a wide range of other organisations and members of the public really embraced Small Business Saturday. It succeeded because people recognised the importance of having a vibrant and successful small business sector and not only came out on the day itself but got
involved in the run-up to it in their local communities. Our 100 reflect the diversity of the UK’s small business sector.”

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