Starting a business in Cardiff: Nudjed

The "life changing" digital app shares advice on Cardiff's grant funding, the go-to business support, and the best places in Cardiff Bay to take clients...

Company name: Nudjed
Founded: April 2013
Founders: Warren Fauvel and Neil Atherton
Description: A digital service that helps young professionals to be healthier, happier and more productive.
Website: www.nudjed.com

What’s great about starting a business in Cardiff?

Cardiff is almost the perfect place for a health tech start-up like Nudjed. We thrive on being part of the entrepreneurial culture and having access to the amazing international sports facilities spread across the city is a real bonus.

What business support in Cardiff have you used? How was it? 

There’s a good mixture of support from community driven organisations like CardiffStart and WelshICE to commercial spaces like IndyCube and Founders Hub, as well as the offerings from the Welsh government, Finance Wales and Cardiff council.

A lot of government support is focused on grants, we particularly like the GoWales scheme which supports graduate wages as it’s really simple. The community support is a lot softer, but no less valuable. We often find the networks at WelshICE and CardiffStart have helped us improve the business faster than a grant could have.

Name the top three reasons to set up a business in Cardiff:

  1. Vibrant capital city full of young entrepreneurial people.
  2. Brilliant sports and cultural facilities on your doorstep.
  3. The coast, the mountains, the rivers. It’s not hard to escape the city.

Where could Cardiff be better / what does it need?

A better airport, that way we could be connected to Manchester, Birmingham, Liverpool, Edinburgh and Europe. The government needs to ensure we have the transport infrastructure to grow outside of London. Also flying to sunny places is great!

How easy has it been to access finance to grow?

We’re about to close a decent seed round, which has been a lot of hard work! We’d love other entrepreneurs coming through to have a more developed investment market in Wales, but also outside of London in general.

Starting a business in Cardiff: Nudjed

Where do you go to network in Cardiff?

Mostly co-working spaces like IndyCube, FoundersHub or WelshICE, but also any of the amazing cultural venues like the Wales Millennium Centre, ChapterArts or Cardiff City’s Stadium.

Where do you take a client for a business lunch?

Depending on the client (and because we love food) Cardiff Bay has great views and a plethora of eateries like Ffresh. The centre of town has a real buzz with venues like The Potted Pig, which specialises in gin and pork. Or for a slightly more relaxed affair, Cathedral Road has The Smokehouse – which does the most amazing onion rings. In Canton the Bangkok Café does really good modern Asian food too.

Where’s great for a company night out?

We’re a health company, so you’re equally likely to find us trail running as boozing. Aside from running around the valleys, we usually head to one of the micro-brewery fuelled locations like Urban Taphouse or The Bunkhouse, or for cocktails 10Ft Tall and Lab 22 are preferred.

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