HelloFresh launches meal kits exclusively in Sainsbury’s

Available from Wednesday 29 March, £10 range will feature five of the Startups 100 company’s most popular recipes

HelloFresh, the two-time Startups 100-featured recipe box delivery service, has announced the launch of HelloFresh Go – single meal kits for two people exclusively available in Sainsbury’s.

Available from Wednesday 29 March, the range features five of its most popular recipes including teriyaki chicken with coconut rice and bok choy, sesame-crusted salmon with couscous and tomato salsa, Mexican tomato jumble with spiced citrus halloumi, pan-fried pork medallions with tarragon and potatoes and chicken jalfrezi with brown rice

With a 30-minute cooking time, all the recipes will contain pre-measured, seasonal ingredients and be priced at £10.

Patrick Drake, co-founder and head chef at HelloFresh, said: “HelloFresh Go was developed as a direct response to our customer’s feedback that they would like the flexibility of being able to pick up our recipe kits on their way home or as part of their weekly shop.”

A Sainsbury’s spokesperson commented: “We know that some of our customers are looking for hassle-free, healthy alternatives to a take-away, but don’t feel they have the time to cook entirely from scratch. As such, we’re pleased to be the first retailer to stock these inspirational recipe kits and expand our convenient meal solutions range even further.”

For your chance to join alumni like HelloFresh in the prestigious Startups 100 index of the UK’s most innovative and exciting early-stage companies, enter here before Friday March 31.


You must log in or Sign up to post a comment.