Proptech firm Settled announces rebrand ahead of new product development

Startups 100-featured property transaction platform will continue improving its platform to streamline the process of buying and selling houses

Settled, the Startups 100-featured property technology (proptech) platform, has announced a major rebrand today, with a new logo, website and visual identity.

Launched in 2016 by sister and brother team Gemma and Paul Young, Settled is a property transaction software that connects buyers and sellers, enabling them to avoid realtor commission. Instead it charges sellers a fixed fee of £499.

Settled creates an advert for the seller, including photos, floor plan and description, listing it on Rightmove, Zoopla and PrimeLocation. It then qualifies and registers every interested buyer.

More than £500m worth of homes have been listed on the platform since launch and the company claims its average customer saves £5,000.

Settled’s rebrand is meant to evoke its “vision of a calmer, more streamlined process transporting buyers and sellers to completion more joyfully”.

Settled raised a £1.2m funding round from Connect Ventures and Piton Capital earlier this year, which it used to continue to develop its platform.

It recently introduced a ‘Strengthen and Secure’ feature that encourages buyers and sellers to strengthen their position with a completion pledge, protecting the offer agreement and both parties’ commitments to completion.

Gemma Young commented: “We profoundly understand the problems that lead to breakages in the real estate journey and care deeply about home buyers and sellers. It’s for that reason that Settled has focused on fixing the problems in real estate. Ultimately this means thinking outside of the box and building a different model.

“The blend of next generation software, our uniquely Settled service and our wonderful empowered customers have all contributed to our winning combination, and we’re delighted to be well on the way to solving real estate transactions, creating more joyful experiences for people.”


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