{"id":100,"date":"2007-08-31T09:07:04","date_gmt":"2007-08-31T08:07:04","guid":{"rendered":"http:\/\/startups.co.uk\/?p=100"},"modified":"2021-05-18T10:23:44","modified_gmt":"2021-05-18T09:23:44","slug":"68-switch-sticks","status":"publish","type":"post","link":"https:\/\/startups.co.uk\/startups-100\/2008\/68-switch-sticks\/","title":{"rendered":"68. Switch Sticks"},"content":{"rendered":"<p><strong>Founder:<\/strong> Vicky Mitchell<br><strong>Website:<\/strong> <a href=\"http:\/\/www.switchsticks.co.uk\">www.switchsticks.co.uk<\/a><\/p>\n<p>Vicky picked up the product of the year gong at the <a href=\"https:\/\/startups.co.uk\/startups-awards\/product-of-the-year-2007\/\">2007 Startups Awards<\/a> for her funky walking sticks. Two members of her family had recently become reliant on sticks to get around, but were underwhelmed by the choices available.<\/p>\n<p>Vicky decided that instead of a walking stick being a symbol of immobility, brightly coloured and patterned designs could in fact turn the sticks into a fashion statement.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Founder: Vicky MitchellWebsite: www.switchsticks.co.uk Vicky picked up the product of the year gong at the 2007 Startups Awards for her funky walking sticks. Two members of her family had recently become reliant on sticks to get around, but were underwhelmed by the choices available. Vicky decided that instead of a walking stick being a symbol [&hellip;]<\/p>\n","protected":false},"author":91469,"featured_media":102,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[154],"tags":[],"class_list":["post-100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-154"],"acf":[],"yoast_head":"\n<title>68. Switch Sticks - Startups.co.uk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/startups.co.uk\/startups-100\/2008\/68-switch-sticks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"68. Switch Sticks - Startups.co.uk\" \/>\n<meta property=\"og:description\" content=\"Founder: Vicky MitchellWebsite: www.switchsticks.co.uk Vicky picked up the product of the year gong at the 2007 Startups Awards for her funky walking sticks. Two members of her family had recently become reliant on sticks to get around, but were underwhelmed by the choices available. Vicky decided that instead of a walking stick being a symbol [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/startups.co.uk\/startups-100\/2008\/68-switch-sticks\/\" \/>\n<meta property=\"og:site_name\" content=\"Startups 100 by Startups.co.uk: Start up a successful business\" \/>\n<meta property=\"article:published_time\" content=\"2007-08-31T08:07:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-18T09:23:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/sites\/3\/2008\/03\/1488045267_entrepreneurSlide1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"170\" \/>\n\t<meta property=\"og:image:height\" content=\"170\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"The Startups Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Startups Team\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/startups.co.uk\/startups-100\/2008\/68-switch-sticks\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/startups.co.uk\/startups-100\/2008\/68-switch-sticks\/\"},\"author\":{\"name\":\"The Startups Team\",\"@id\":\"https:\/\/startups.co.uk\/startups-100\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60\"},\"headline\":\"68. 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