{"id":44141,"date":"2014-05-21T17:42:02","date_gmt":"2014-05-21T16:42:02","guid":{"rendered":"http:\/\/startups.co.uk\/startups-100\/?p=44141"},"modified":"2021-05-23T18:54:36","modified_gmt":"2021-05-23T17:54:36","slug":"46-the-chapar","status":"publish","type":"post","link":"https:\/\/startups.co.uk\/startups-100\/2014\/46-the-chapar\/","title":{"rendered":"46. The Chapar"},"content":{"rendered":"<p><b>Founders:<\/b> Joe and Sam Middleton<br>\n<b>Founded:<\/b> June 2012<br>\n<b>Website:<\/b> <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.thechapar.com\/\">www.thechapar.com<\/a><\/p>\n<p>Business doesn&rsquo;t get much more personal than this father-son run, unique, shopping service. The Chapar is an e-commerce solution to the fashion conscious man&rsquo;s hatred for shopping &ndash; filling a gap in the market that father Joe Middleton discovered after years of experience in the industry (Joe worked his way up to president for Europe, Middle East and Africa at Levi&rsquo;s). Each client gets a team of stylists that cater outfits to the specific man&rsquo;s taste, job, size and lifestyle; the clothing is then sent to the client, he chooses what to keep and the rest is returned for free.<\/p>\n<p>Sam &nbsp;emphasises that personalisation is their key USP; whereas most e-commerce solutions to people&rsquo;s inability (or undesirability) to shop are geared towards the mass, The Chapar is for the individual man. Sam and Joe have ambitious expansion plans for the next 12 months; and with a projected turnover of over a million, brands like DIESEL, Ben Sherman and Kurt Geiger on board, and more than 2,000 customers already &ndash; it appears that their personal touch is working.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Founders: Joe and Sam Middleton Founded: June 2012 Website: www.thechapar.com Business doesn&rsquo;t get much more personal than this father-son run, unique, shopping service. The Chapar is an e-commerce solution to the fashion conscious man&rsquo;s hatred for shopping &ndash; filling a gap in the market that father Joe Middleton discovered after years of experience in the [&hellip;]<\/p>\n","protected":false},"author":91469,"featured_media":44344,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[178],"tags":[],"class_list":["post-44141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-178"],"acf":[],"yoast_head":"\n<title>46. 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The Chapar is an e-commerce solution to the fashion conscious man&rsquo;s hatred for shopping &ndash; filling a gap in the market that father Joe Middleton discovered after years of experience in the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/startups.co.uk\/startups-100\/2014\/46-the-chapar\/\" \/>\n<meta property=\"og:site_name\" content=\"Startups 100 by Startups.co.uk: Start up a successful business\" \/>\n<meta property=\"article:published_time\" content=\"2014-05-21T16:42:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-23T17:54:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/sites\/3\/2014\/05\/THe-Chapar-Startups-100-2014.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"390\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"The Startups Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Startups Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/startups.co.uk\/startups-100\/2014\/46-the-chapar\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/startups.co.uk\/startups-100\/2014\/46-the-chapar\/\"},\"author\":{\"name\":\"The Startups Team\",\"@id\":\"https:\/\/startups.co.uk\/startups-100\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60\"},\"headline\":\"46. 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