{"id":44200,"date":"2014-05-21T18:33:13","date_gmt":"2014-05-21T17:33:13","guid":{"rendered":"http:\/\/startups.co.uk\/startups-100\/?p=44200"},"modified":"2021-05-21T08:26:28","modified_gmt":"2021-05-21T07:26:28","slug":"61-brightblue-consulting","status":"publish","type":"post","link":"https:\/\/startups.co.uk\/startups-100\/2014\/61-brightblue-consulting\/","title":{"rendered":"61. Brightblue Consulting"},"content":{"rendered":"<p><b>Founder:<\/b> Michael Cross<br>\n<b>Founded:<\/b> May 2012 (launched September 2012)<br>\n<b>Website:<\/b> <a href=\"https:\/\/brightblueconsulting.co.uk\/\" target='_\"blank\"' rel=\"noopener noreferrer\">brightblueconsulting.co.uk<\/a><\/p>\n<p>Having worked in the marketing return on investment (ROI) industry for 15 years, Brightblue Consulting founder Michael Cross came to realise that marketing results weren&rsquo;t being used efficiently. Determined to &ldquo;buck the trend&rdquo;, Cross created Brightblue; a marketing consultancy delivering complex ROI results in a &ldquo;clear and simple way&rdquo; so that businesses can optimise their future spend.<\/p>\n<p>Just over 18 months after launch and already profitable, the company&rsquo;s innovative model has paid off. The business has won contracts with leading UK brands such as 118 118, Kerry Foods, EE and Reed.co.uk &ndash; an impressive client portfolio to say the least. Claiming to increase client marketing spend by 15% on average, the consultancy plans to focus on further client acquisition over the next 12 months, as well as internal growth with plans to add four new members to its current three-person team in 2014.Brightblue Consulting wants to bring marketing ROI into the mainstream so expect to see a rise in more &ldquo;accountable and defendable&rdquo; marketing over the next year.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Founder: Michael Cross Founded: May 2012 (launched September 2012) Website: brightblueconsulting.co.uk Having worked in the marketing return on investment (ROI) industry for 15 years, Brightblue Consulting founder Michael Cross came to realise that marketing results weren&rsquo;t being used efficiently. Determined to &ldquo;buck the trend&rdquo;, Cross created Brightblue; a marketing consultancy delivering complex ROI results in [&hellip;]<\/p>\n","protected":false},"author":91469,"featured_media":44365,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[178],"tags":[],"class_list":["post-44200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-178"],"acf":[],"yoast_head":"\n<title>61. Brightblue Consulting - Startups.co.uk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/startups.co.uk\/startups-100\/2014\/61-brightblue-consulting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"61. Brightblue Consulting - Startups.co.uk\" \/>\n<meta property=\"og:description\" content=\"Founder: Michael Cross Founded: May 2012 (launched September 2012) Website: brightblueconsulting.co.uk Having worked in the marketing return on investment (ROI) industry for 15 years, Brightblue Consulting founder Michael Cross came to realise that marketing results weren&rsquo;t being used efficiently. Determined to &ldquo;buck the trend&rdquo;, Cross created Brightblue; a marketing consultancy delivering complex ROI results in [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/startups.co.uk\/startups-100\/2014\/61-brightblue-consulting\/\" \/>\n<meta property=\"og:site_name\" content=\"Startups 100 by Startups.co.uk: Start up a successful business\" \/>\n<meta property=\"article:published_time\" content=\"2014-05-21T17:33:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-21T07:26:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/sites\/3\/2014\/05\/Bright-Blue-Consulting-Startups-100-2014.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"390\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"The Startups Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Startups Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/startups.co.uk\/startups-100\/2014\/61-brightblue-consulting\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/startups.co.uk\/startups-100\/2014\/61-brightblue-consulting\/\"},\"author\":{\"name\":\"The Startups Team\",\"@id\":\"https:\/\/startups.co.uk\/startups-100\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60\"},\"headline\":\"61. 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Brightblue Consulting - Startups.co.uk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/startups.co.uk\/startups-100\/2014\/61-brightblue-consulting\/","og_locale":"en_US","og_type":"article","og_title":"61. Brightblue Consulting - Startups.co.uk","og_description":"Founder: Michael Cross Founded: May 2012 (launched September 2012) Website: brightblueconsulting.co.uk Having worked in the marketing return on investment (ROI) industry for 15 years, Brightblue Consulting founder Michael Cross came to realise that marketing results weren&rsquo;t being used efficiently. Determined to &ldquo;buck the trend&rdquo;, Cross created Brightblue; a marketing consultancy delivering complex ROI results in [&hellip;]","og_url":"https:\/\/startups.co.uk\/startups-100\/2014\/61-brightblue-consulting\/","og_site_name":"Startups 100 by Startups.co.uk: Start up a successful business","article_published_time":"2014-05-21T17:33:13+00:00","article_modified_time":"2021-05-21T07:26:28+00:00","og_image":[{"width":640,"height":390,"url":"https:\/\/images.startups.co.uk\/wp-content\/uploads\/sites\/3\/2014\/05\/Bright-Blue-Consulting-Startups-100-2014.jpg","type":"image\/jpeg"}],"author":"The Startups Team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"The Startups Team","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/startups.co.uk\/startups-100\/2014\/61-brightblue-consulting\/#article","isPartOf":{"@id":"https:\/\/startups.co.uk\/startups-100\/2014\/61-brightblue-consulting\/"},"author":{"name":"The Startups Team","@id":"https:\/\/startups.co.uk\/startups-100\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60"},"headline":"61. 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