{"id":45829,"date":"2015-05-11T10:32:17","date_gmt":"2015-05-11T09:32:17","guid":{"rendered":"http:\/\/startups.co.uk\/startups-100\/?p=45829"},"modified":"2021-05-18T13:08:52","modified_gmt":"2021-05-18T12:08:52","slug":"8-realitymine","status":"publish","type":"post","link":"https:\/\/startups.co.uk\/startups-100\/2015\/8-realitymine\/","title":{"rendered":"8. RealityMine"},"content":{"rendered":"<p><b>Founders:<\/b> Garry Partington and Rolfe Swinton<br><b>Founded: <\/b>April 2012<b><br> Website: <\/b><a href=\"http:\/\/www.realitymine.com\" target=\"_blank\" rel=\"noopener\">www.realitymine.com<\/a><\/p>\n<p>Key to any business is understanding the behaviour of the consumer, and with an estimated nine billion internet enabled devices in the world today, there&rsquo;s a veritable goldmine of lucrative information floating out in the ether. The problem is how to retrieve, organise and analyse that data to exploit its full potential.<\/p>\n<p>Manchester-based big data analytics company, RealityMine, does just that &ndash; it mines multiple data sources across a range of &nbsp;platforms using tools that help its clients understand their consumers&rsquo; digital behaviour. The service offers three components: data collection, data analytics and manipulation of large data sets tailored to each client. Clients in market research and media and global consumer facing brands pay for the service most frequently on a subscription basis in order to access data at their convenience. Companies including WPP, Taylor Nielsen, Omnicom and Zenith are all already signed up.<\/p>\n<p>Founders Garry Partington and Rolfe Swinton&rsquo;s years of experience and understanding of the mobile industry is evident, with the three year old company turning over &pound;2.5m last year and with projections to more than triple that to &pound;9m in 2015. The next 12 months look to be an exciting time for RealityMine, with plans for further global expansion &ndash; on top of its current 22 countries &ndash; as well as the inclusion of facial analysis, and exposure to broadcast media and out-of-home advertising.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Founders: Garry Partington and Rolfe SwintonFounded: April 2012 Website: www.realitymine.com Key to any business is understanding the behaviour of the consumer, and with an estimated nine billion internet enabled devices in the world today, there&rsquo;s a veritable goldmine of lucrative information floating out in the ether. The problem is how to retrieve, organise and analyse [&hellip;]<\/p>\n","protected":false},"author":91469,"featured_media":45830,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[179],"tags":[],"class_list":["post-45829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-179"],"acf":[],"yoast_head":"\n<title>8. RealityMine - Startups.co.uk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/startups.co.uk\/startups-100\/2015\/8-realitymine\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8. RealityMine - Startups.co.uk\" \/>\n<meta property=\"og:description\" content=\"Founders: Garry Partington and Rolfe SwintonFounded: April 2012 Website: www.realitymine.com Key to any business is understanding the behaviour of the consumer, and with an estimated nine billion internet enabled devices in the world today, there&rsquo;s a veritable goldmine of lucrative information floating out in the ether. The problem is how to retrieve, organise and analyse [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/startups.co.uk\/startups-100\/2015\/8-realitymine\/\" \/>\n<meta property=\"og:site_name\" content=\"Startups 100 by Startups.co.uk: Start up a successful business\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-11T09:32:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-18T12:08:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/sites\/3\/2015\/05\/Reality-Mine-Garry-Partington-Startups-100-2015.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"390\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"The Startups Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Startups Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/startups.co.uk\/startups-100\/2015\/8-realitymine\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/startups.co.uk\/startups-100\/2015\/8-realitymine\/\"},\"author\":{\"name\":\"The Startups Team\",\"@id\":\"https:\/\/startups.co.uk\/startups-100\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60\"},\"headline\":\"8. RealityMine\",\"datePublished\":\"2015-05-11T09:32:17+00:00\",\"dateModified\":\"2021-05-18T12:08:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/startups.co.uk\/startups-100\/2015\/8-realitymine\/\"},\"wordCount\":236,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/startups.co.uk\/startups-100\/2015\/8-realitymine\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/sites\/3\/2015\/05\/Reality-Mine-Garry-Partington-Startups-100-2015.jpg\",\"articleSection\":[\"2015\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/startups.co.uk\/startups-100\/2015\/8-realitymine\/#respond\"]}],\"copyrightYear\":\"2015\",\"copyrightHolder\":{\"@id\":\"https:\/\/startups.co.uk\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/startups.co.uk\/startups-100\/2015\/8-realitymine\/\",\"url\":\"https:\/\/startups.co.uk\/startups-100\/2015\/8-realitymine\/\",\"name\":\"8. RealityMine - Startups.co.uk\",\"isPartOf\":{\"@id\":\"https:\/\/startups.co.uk\/startups-100\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/startups.co.uk\/startups-100\/2015\/8-realitymine\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/startups.co.uk\/startups-100\/2015\/8-realitymine\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/sites\/3\/2015\/05\/Reality-Mine-Garry-Partington-Startups-100-2015.jpg\",\"datePublished\":\"2015-05-11T09:32:17+00:00\",\"dateModified\":\"2021-05-18T12:08:52+00:00\",\"author\":{\"@id\":\"https:\/\/startups.co.uk\/startups-100\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60\"},\"breadcrumb\":{\"@id\":\"https:\/\/startups.co.uk\/startups-100\/2015\/8-realitymine\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/startups.co.uk\/startups-100\/2015\/8-realitymine\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/startups.co.uk\/startups-100\/2015\/8-realitymine\/#primaryimage\",\"url\":\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/sites\/3\/2015\/05\/Reality-Mine-Garry-Partington-Startups-100-2015.jpg\",\"contentUrl\":\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/sites\/3\/2015\/05\/Reality-Mine-Garry-Partington-Startups-100-2015.jpg\",\"width\":640,\"height\":390,\"caption\":\"RealityMine: Garry Partington\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/startups.co.uk\/startups-100\/2015\/8-realitymine\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/startups.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Startups 100\",\"item\":\"https:\/\/startups.co.uk\/startups-100\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"2015\",\"item\":\"https:\/\/startups.co.uk\/startups-100\/2015\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"8. RealityMine\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/startups.co.uk\/startups-100\/#website\",\"url\":\"https:\/\/startups.co.uk\/startups-100\/\",\"name\":\"Startups 100 by Startups.co.uk: Start up a successful business\",\"description\":\"The UK&#039;s No.1 service for starting a business\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/startups.co.uk\/startups-100\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/startups.co.uk\/startups-100\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60\",\"name\":\"The Startups Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g\",\"caption\":\"The Startups Team\"}}]}<\/script>\n","yoast_head_json":{"title":"8. RealityMine - Startups.co.uk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/startups.co.uk\/startups-100\/2015\/8-realitymine\/","og_locale":"en_US","og_type":"article","og_title":"8. RealityMine - Startups.co.uk","og_description":"Founders: Garry Partington and Rolfe SwintonFounded: April 2012 Website: www.realitymine.com Key to any business is understanding the behaviour of the consumer, and with an estimated nine billion internet enabled devices in the world today, there&rsquo;s a veritable goldmine of lucrative information floating out in the ether. The problem is how to retrieve, organise and analyse [&hellip;]","og_url":"https:\/\/startups.co.uk\/startups-100\/2015\/8-realitymine\/","og_site_name":"Startups 100 by Startups.co.uk: Start up a successful business","article_published_time":"2015-05-11T09:32:17+00:00","article_modified_time":"2021-05-18T12:08:52+00:00","og_image":[{"width":640,"height":390,"url":"https:\/\/images.startups.co.uk\/wp-content\/uploads\/sites\/3\/2015\/05\/Reality-Mine-Garry-Partington-Startups-100-2015.jpg","type":"image\/jpeg"}],"author":"The Startups Team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"The Startups Team","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/startups.co.uk\/startups-100\/2015\/8-realitymine\/#article","isPartOf":{"@id":"https:\/\/startups.co.uk\/startups-100\/2015\/8-realitymine\/"},"author":{"name":"The Startups Team","@id":"https:\/\/startups.co.uk\/startups-100\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60"},"headline":"8. RealityMine","datePublished":"2015-05-11T09:32:17+00:00","dateModified":"2021-05-18T12:08:52+00:00","mainEntityOfPage":{"@id":"https:\/\/startups.co.uk\/startups-100\/2015\/8-realitymine\/"},"wordCount":236,"commentCount":0,"image":{"@id":"https:\/\/startups.co.uk\/startups-100\/2015\/8-realitymine\/#primaryimage"},"thumbnailUrl":"https:\/\/images.startups.co.uk\/wp-content\/uploads\/sites\/3\/2015\/05\/Reality-Mine-Garry-Partington-Startups-100-2015.jpg","articleSection":["2015"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/startups.co.uk\/startups-100\/2015\/8-realitymine\/#respond"]}],"copyrightYear":"2015","copyrightHolder":{"@id":"https:\/\/startups.co.uk\/#organization"}},{"@type":"WebPage","@id":"https:\/\/startups.co.uk\/startups-100\/2015\/8-realitymine\/","url":"https:\/\/startups.co.uk\/startups-100\/2015\/8-realitymine\/","name":"8. RealityMine - Startups.co.uk","isPartOf":{"@id":"https:\/\/startups.co.uk\/startups-100\/#website"},"primaryImageOfPage":{"@id":"https:\/\/startups.co.uk\/startups-100\/2015\/8-realitymine\/#primaryimage"},"image":{"@id":"https:\/\/startups.co.uk\/startups-100\/2015\/8-realitymine\/#primaryimage"},"thumbnailUrl":"https:\/\/images.startups.co.uk\/wp-content\/uploads\/sites\/3\/2015\/05\/Reality-Mine-Garry-Partington-Startups-100-2015.jpg","datePublished":"2015-05-11T09:32:17+00:00","dateModified":"2021-05-18T12:08:52+00:00","author":{"@id":"https:\/\/startups.co.uk\/startups-100\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60"},"breadcrumb":{"@id":"https:\/\/startups.co.uk\/startups-100\/2015\/8-realitymine\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/startups.co.uk\/startups-100\/2015\/8-realitymine\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/startups.co.uk\/startups-100\/2015\/8-realitymine\/#primaryimage","url":"https:\/\/images.startups.co.uk\/wp-content\/uploads\/sites\/3\/2015\/05\/Reality-Mine-Garry-Partington-Startups-100-2015.jpg","contentUrl":"https:\/\/images.startups.co.uk\/wp-content\/uploads\/sites\/3\/2015\/05\/Reality-Mine-Garry-Partington-Startups-100-2015.jpg","width":640,"height":390,"caption":"RealityMine: Garry Partington"},{"@type":"BreadcrumbList","@id":"https:\/\/startups.co.uk\/startups-100\/2015\/8-realitymine\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/startups.co.uk\/"},{"@type":"ListItem","position":2,"name":"Startups 100","item":"https:\/\/startups.co.uk\/startups-100\/"},{"@type":"ListItem","position":3,"name":"2015","item":"https:\/\/startups.co.uk\/startups-100\/2015\/"},{"@type":"ListItem","position":4,"name":"8. RealityMine"}]},{"@type":"WebSite","@id":"https:\/\/startups.co.uk\/startups-100\/#website","url":"https:\/\/startups.co.uk\/startups-100\/","name":"Startups 100 by Startups.co.uk: Start up a successful business","description":"The UK&#039;s No.1 service for starting a business","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/startups.co.uk\/startups-100\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/startups.co.uk\/startups-100\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60","name":"The Startups Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g","caption":"The Startups Team"}}]}},"_links":{"self":[{"href":"https:\/\/startups.co.uk\/startups-100\/wp-json\/wp\/v2\/posts\/45829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/startups.co.uk\/startups-100\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/startups.co.uk\/startups-100\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/startups.co.uk\/startups-100\/wp-json\/wp\/v2\/users\/91469"}],"replies":[{"embeddable":true,"href":"https:\/\/startups.co.uk\/startups-100\/wp-json\/wp\/v2\/comments?post=45829"}],"version-history":[{"count":0,"href":"https:\/\/startups.co.uk\/startups-100\/wp-json\/wp\/v2\/posts\/45829\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/startups.co.uk\/startups-100\/wp-json\/wp\/v2\/media\/45830"}],"wp:attachment":[{"href":"https:\/\/startups.co.uk\/startups-100\/wp-json\/wp\/v2\/media?parent=45829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/startups.co.uk\/startups-100\/wp-json\/wp\/v2\/categories?post=45829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/startups.co.uk\/startups-100\/wp-json\/wp\/v2\/tags?post=45829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}