{"id":47226,"date":"2017-05-22T01:24:37","date_gmt":"2017-05-22T00:24:37","guid":{"rendered":"http:\/\/startups.co.uk\/startups-100\/?p=47226"},"modified":"2021-05-18T14:26:20","modified_gmt":"2021-05-18T13:26:20","slug":"82-baby2body","status":"publish","type":"post","link":"https:\/\/startups.co.uk\/startups-100\/2017\/82-baby2body\/","title":{"rendered":"82. Baby2Body"},"content":{"rendered":"

Founder: <\/strong>Melinda Nicci
\nFounded: <\/strong>November 2014 (Launched January 2015)
\nWebsite: <\/strong>baby2body.com<\/a><\/p>\n

Researching health and wellbeing during her own pregnancy back in the mid 1990’s, Melinda Nicci became frustrated at the lack of empowering or positive information to help mums-to-be.<\/p>\n

Fast forward 15 years, Nicci had launched her own fitness classes around Greater London alongside a fitness DVD, but discovered that even in the 21st<\/sup> century health and fitness support and advice for pregnant women and new mums had not greatly improved.<\/p>\n

After returning to university to obtain a master’s degree in sports psychology to gain a better understanding of the wellness space, Nicci launched Baby2Body in January 2015.<\/p>\n

An online advice platform for pregnant women and new mothers, Baby2Body aims to create a unique and tailored experience for its users with wide-ranging personalised content on topics such as food, fashion and fitness.<\/p>\n

Users can sign up and receive free content from Baby2Body’s blog, emails and app – while premium content is also available on the app for £9.99 a month.<\/p>\n

Following mums-to-be every stage of the way – through early pregnancy to post-partum – Baby2Body’s custom advice means that all tips and advice are time specific so the advice mums receive at three months will be different to what they receive at eight months.<\/p>\n

Now with over 500,000 mums using the platform across 30 different countries, and having raised £962,000 to date, Baby2Body is well on its way to ensuring that both expectant and new mothers are best informed to feel “uplifted, inspired and sexy”.<\/p>\n\n","protected":false},"excerpt":{"rendered":"

Founder: Melinda Nicci Founded: November 2014 (Launched January 2015) Website: baby2body.com Researching health and wellbeing during her own pregnancy back in the mid 1990’s, Melinda Nicci became frustrated at the lack of empowering or positive information to help mums-to-be. Fast forward 15 years, Nicci had launched her own fitness classes around Greater London alongside a […]<\/p>\n","protected":false},"author":91469,"featured_media":47205,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[181],"tags":[],"class_list":["post-47226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-181"],"acf":[],"yoast_head":"\n82. 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