{"id":47275,"date":"2017-05-22T01:37:32","date_gmt":"2017-05-22T00:37:32","guid":{"rendered":"http:\/\/startups.co.uk\/startups-100\/?p=47275"},"modified":"2021-05-18T14:26:10","modified_gmt":"2021-05-18T13:26:10","slug":"99-the-yorkshire-meatball-co","status":"publish","type":"post","link":"https:\/\/startups.co.uk\/startups-100\/2017\/99-the-yorkshire-meatball-co\/","title":{"rendered":"99. The Yorkshire Meatball Co."},"content":{"rendered":"

Founders:<\/strong> David and Gareth Atkinson
\nFounded: <\/strong>June 2013 (launched March 2014)
\nWebsite:<\/strong> theymco.com<\/a><\/p>\n

Pivoting a business, especially three years after trading, can be both risky and emotional for the founders involved but entrepreneurial father-and-son duo David and Gareth Atkinson have taken it in their stride with their recent pivot of The Yorkshire Meatball Company (YMCO).<\/p>\n

Startups.co.uk readers will know that The Yorkshire Meatball Company – which features in the Startups 100 for a third consecutive year<\/a> – was a restaurant chain specialising in “fuss-free” meatballs with locations in Harrogate and a franchise in York.<\/p>\n

However, over the past 12 months there’s been a lot of change. Last year, on the back of a surge of new chain restaurant openings in Harrogate which attracted staff away from their venue, YMCO says it had no option but to “close its restaurant operations completely”.<\/p>\n\n\n\n
\n

Feeling inspired? Find out how to start your own food business here.<\/a><\/h3>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Determined to not give up and admit defeat, the Atkinsons made the call to pivot the business to focus solely on selling a range of its premium brand meatballs into supermarkets. This decision has seen the YMCO brand bounce back.<\/p>\n

Now with listings in over 200 stores including Morrisons, Tesco and Asda across Yorkshire, London and the South-East, the YMCO is taking six-figure sales and has a recent £120,000 equity crowdfunding round to support the roll-out of its balls – available in plain, smoky and hot flavours.<\/p>\n

While its co-founder David Atkinson admits the YMCO “cannot show itself to be a growth company”, what the YMCO does represent is that it is a survivor.<\/p>\n

Having already made in-roads as a new food product on the shelves, the YMCO represents everything about running a start-up business; you might make mistakes and there may be huge barriers to jump but you can, and will, overcome them. For that reason, the YMCO is a deserving Startups 100 2017 winner.<\/p>\n\n","protected":false},"excerpt":{"rendered":"

Founders: David and Gareth Atkinson Founded: June 2013 (launched March 2014) Website: theymco.com Pivoting a business, especially three years after trading, can be both risky and emotional for the founders involved but entrepreneurial father-and-son duo David and Gareth Atkinson have taken it in their stride with their recent pivot of The Yorkshire Meatball Company (YMCO). Startups.co.uk […]<\/p>\n","protected":false},"author":91469,"featured_media":47329,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[181],"tags":[],"class_list":["post-47275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-181"],"acf":[],"yoast_head":"\n99. 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