{"id":48521,"date":"2018-05-21T00:22:00","date_gmt":"2018-05-20T23:22:00","guid":{"rendered":"https:\/\/startups.co.uk\/startups-100\/?p=48521"},"modified":"2021-02-03T11:18:02","modified_gmt":"2021-02-03T11:18:02","slug":"57-koru-kids","status":"publish","type":"post","link":"https:\/\/startups.co.uk\/startups-100\/2018\/57-koru-kids\/","title":{"rendered":"57. Koru Kids"},"content":{"rendered":"

Founder:<\/strong> Rachel Carrell
\nFounded:<\/strong> March 2016 (launched July 2016)
\nWebsite: <\/strong>www.korukids.co.uk<\/a><\/p>\n

According to mother of two Rachel Carrell, the childcare industry is broken.<\/p>\n

The options available to parents are expensive, inflexible and of a patchy and unpredictable quality – the search for a provider that meets their needs can be “exhausting and emotional”.<\/p>\n

Enter Koru Kids, Rachel Carrell’s start-up solution to London parents’ childcare woes.<\/p>\n

A key USP, Koru Kids makes childcare cheaper by cleverly assigning one nanny to two families at a time.<\/p>\n

As the nanny looks after both sets of children at once, each family pays a much-lower-than-average fee which, when put together, still makes for higher-than-average pay for the nanny. Not to mention the fact that the children get to make new friends!<\/p>\n

Alongside these benefits, Koru Kids recruits, trains and vets its own quality nannies in-house, offering ongoing support and development through its active nanny community.<\/p>\n

To date, the business has received a whopping 15,000 nanny applications and has accepted and trained more than 1,200 of these.<\/p>\n

At its heart Koru Kids says it is a tech business, building and using its own software, automating much of its process and thereby boosting efficiency.<\/p>\n

The start-up’s unique approach has definitely made an impression on parents and the business now provides around 14,000 hours of childcare a month, growing by an average of 10% each week.<\/p>\n

Investors have also taken note, and the business has raised a total of £4.1m from VCs – notably, its latest round was oversubscribed by four times. Last year, the business was shortlisted<\/a> for Tech Business of the Year and The Start Up Loans Inspiring Entrepreneur of the Year at the Startups Awards 2017.<\/p>\n

“I want to build something that helps mums, dads, children and childcare workers all at once; something lasting and beneficial; something sustainable that people love,” Carrell tells us. “We’re building the world’s best childcare service.”<\/p>\n\n","protected":false},"excerpt":{"rendered":"

Founder: Rachel Carrell Founded: March 2016 (launched July 2016) Website: www.korukids.co.uk According to mother of two Rachel Carrell, the childcare industry is broken. The options available to parents are expensive, inflexible and of a patchy and unpredictable quality – the search for a provider that meets their needs can be “exhausting and emotional”. Enter Koru […]<\/p>\n","protected":false},"author":63583,"featured_media":48524,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[183],"tags":[],"class_list":["post-48521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-183"],"acf":[],"yoast_head":"\n57. 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