{"id":49451,"date":"2020-06-22T01:59:09","date_gmt":"2020-06-22T00:59:09","guid":{"rendered":"https:\/\/startups.co.uk\/startups-100\/?p=49451"},"modified":"2021-09-28T17:00:45","modified_gmt":"2021-09-28T16:00:45","slug":"58-the-vurger-co","status":"publish","type":"post","link":"https:\/\/startups.co.uk\/startups-100\/2020\/58-the-vurger-co\/","title":{"rendered":"58. The Vurger Co"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n

Founders:<\/b> Rachel Hugh and Neil Potts
\nFounded:<\/b> 2016
\nWebsite:<\/b> www.thevurgerco.com<\/a><\/p>\n

It can no longer be suggested that widespread veganism is just a passing fad. In the UK in 2020, it’s a permanent way of life for a percentage of the population that isn’t going to stop growing.<\/p>\n

But, if we cast our minds back to 2016, we’ll find a very different environment – one in which veganism simply isn’t catered for, and is even actively smirked at. This is the era in which Rachel Hugh and Neil Potts founded The Vurger Co: an indulgent fast food restaurant that’s purely plant-based.<\/p>\n

Inspired by the quality of vegan food they came across on a trip to California (and the fact that Potts’ ongoing stomach problems disappeared in response to this new plant-based diet), the duo saw an opportunity for disruption in London. Instead of selling bland vegan burgers, the pair decided to use vegetables and legumes in creative ways – such as mimicking pulled pork with aubergines, and bacon with dehydrated coconut – to create a menu as unique as it is delicious.<\/p>\n

It’s an approach that London’s vegans were clearly hungry for. While crowdfunding, The Vurger Co became the fastest restaurant ever to reach its funding target on that site. The start-up made its first appearance<\/a> in the Startups 100 in 2018, and was named a People’s Champion finalist<\/a> at the Startups Awards in the same year.<\/p>\n

Now, The Vurger Co boasts two restaurants in Canary Wharf and Shoreditch, with plans to open a third and fourth in Brighton and West London, respectively. With a full service production site up and running, the company is also set to sell a range of vegan goodies in shops including Planet Organic, Selfridges, and Daylesford Farm.<\/p>\n

It seems The Vurger Co has found a recipe for success – and we’re eager to see what it does next.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text] Founders: Rachel Hugh and Neil Potts Founded: 2016 Website: www.thevurgerco.com It can no longer be suggested that widespread veganism is just a passing fad. In the UK in 2020, it’s a permanent way of life for a percentage of the population that isn’t going to stop growing. But, if we cast our minds back […]<\/p>\n","protected":false},"author":91468,"featured_media":49453,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[186],"tags":[],"class_list":["post-49451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-186"],"acf":[],"yoast_head":"\n58. 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