{"id":60,"date":"2012-07-08T08:28:46","date_gmt":"2012-07-08T07:28:46","guid":{"rendered":"http:\/\/startups.co.uk\/?p=60"},"modified":"2021-05-18T10:36:16","modified_gmt":"2021-05-18T09:36:16","slug":"78-poikos","status":"publish","type":"post","link":"https:\/\/startups.co.uk\/startups-100\/2012\/78-poikos\/","title":{"rendered":"78. Poikos"},"content":{"rendered":"<p><strong>Founder:<\/strong>&nbsp;Eleanor Watson<br><strong>Founded:<\/strong>&nbsp;July 2010 (product is pre-launch)<br><strong>Website:&nbsp;<\/strong><a href=\"http:\/\/www.poikos.com\/\" target=\"_blank\" rel=\"noopener\">www.poikos.com<\/a><\/p>\n<p>Poikos was originally conceived as a service that would help people choose the right size when shopping for clothes online, though the Birmingham-based start-up has since pivoted towards the medical sector as well. Its technology means that it can take accurate body measurements from anyone using a webcam or smartphone; this technology will be licensed to customers, and the business is already working with clients who are contracting the service on to the likes of Tesco, Marks &amp; Spencer, ASDA and the Mayo Clinic.<\/p>\n<p>Poikos also has an international network of clients in Europe and the Middle East waiting for the service to roll out to them in the near future, and Asia, the US and South America will be targeted next.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Founder:&nbsp;Eleanor WatsonFounded:&nbsp;July 2010 (product is pre-launch)Website:&nbsp;www.poikos.com Poikos was originally conceived as a service that would help people choose the right size when shopping for clothes online, though the Birmingham-based start-up has since pivoted towards the medical sector as well. Its technology means that it can take accurate body measurements from anyone using a webcam or [&hellip;]<\/p>\n","protected":false},"author":91469,"featured_media":44881,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[157],"tags":[],"class_list":["post-60","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-157"],"acf":[],"yoast_head":"\n<title>78. Poikos - Startups.co.uk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/startups.co.uk\/startups-100\/2012\/78-poikos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"78. Poikos - Startups.co.uk\" \/>\n<meta property=\"og:description\" content=\"Founder:&nbsp;Eleanor WatsonFounded:&nbsp;July 2010 (product is pre-launch)Website:&nbsp;www.poikos.com Poikos was originally conceived as a service that would help people choose the right size when shopping for clothes online, though the Birmingham-based start-up has since pivoted towards the medical sector as well. Its technology means that it can take accurate body measurements from anyone using a webcam or [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/startups.co.uk\/startups-100\/2012\/78-poikos\/\" \/>\n<meta property=\"og:site_name\" content=\"Startups 100 by Startups.co.uk: Start up a successful business\" \/>\n<meta property=\"article:published_time\" content=\"2012-07-08T07:28:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-18T09:36:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/sites\/3\/2012\/07\/Poikos-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"390\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"The Startups Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Startups Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/startups.co.uk\/startups-100\/2012\/78-poikos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/startups.co.uk\/startups-100\/2012\/78-poikos\/\"},\"author\":{\"name\":\"The Startups Team\",\"@id\":\"https:\/\/startups.co.uk\/startups-100\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60\"},\"headline\":\"78. 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