{"id":92,"date":"2007-08-31T09:16:26","date_gmt":"2007-08-31T08:16:26","guid":{"rendered":"http:\/\/startups.co.uk\/?p=92"},"modified":"2021-05-18T10:23:30","modified_gmt":"2021-05-18T09:23:30","slug":"76-physicool","status":"publish","type":"post","link":"https:\/\/startups.co.uk\/startups-100\/2008\/76-physicool\/","title":{"rendered":"76. Physicool"},"content":{"rendered":"<p><strong>Founder:<\/strong> Kay Russell<br><strong>Website:<\/strong> <a href=\"http:\/\/www.physicool.co.uk\">www.physicool.co.uk<\/a><\/p>\n<p>Launched at the 2007 London Marathon, Physicool is a stretchy reusable bandage which combines cooling with compression and works by drawing heat out by rapid evaporation. Founder Kay started the company after the success of her other business, Equiplus, which started off as an equine feed company selling mainly to the Middle East, and moved on to sell a product called &lsquo;Equi-N-icE&rsquo;, which uses a technology similar to the one in Physicool bandages to reduce heat and swelling in horse&rsquo;s legs.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Founder: Kay RussellWebsite: www.physicool.co.uk Launched at the 2007 London Marathon, Physicool is a stretchy reusable bandage which combines cooling with compression and works by drawing heat out by rapid evaporation. Founder Kay started the company after the success of her other business, Equiplus, which started off as an equine feed company selling mainly to the [&hellip;]<\/p>\n","protected":false},"author":91469,"featured_media":93,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[154],"tags":[],"class_list":["post-92","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-154"],"acf":[],"yoast_head":"\n<title>76. Physicool - Startups.co.uk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/startups.co.uk\/startups-100\/2008\/76-physicool\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"76. Physicool - Startups.co.uk\" \/>\n<meta property=\"og:description\" content=\"Founder: Kay RussellWebsite: www.physicool.co.uk Launched at the 2007 London Marathon, Physicool is a stretchy reusable bandage which combines cooling with compression and works by drawing heat out by rapid evaporation. Founder Kay started the company after the success of her other business, Equiplus, which started off as an equine feed company selling mainly to the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/startups.co.uk\/startups-100\/2008\/76-physicool\/\" \/>\n<meta property=\"og:site_name\" content=\"Startups 100 by Startups.co.uk: Start up a successful business\" \/>\n<meta property=\"article:published_time\" content=\"2007-08-31T08:16:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-18T09:23:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/sites\/3\/2008\/03\/1513851508_entrepreneurSlide1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"170\" \/>\n\t<meta property=\"og:image:height\" content=\"170\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"The Startups Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Startups Team\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/startups.co.uk\/startups-100\/2008\/76-physicool\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/startups.co.uk\/startups-100\/2008\/76-physicool\/\"},\"author\":{\"name\":\"The Startups Team\",\"@id\":\"https:\/\/startups.co.uk\/startups-100\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60\"},\"headline\":\"76. 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