{"id":48583,"date":"2016-10-12T23:46:30","date_gmt":"2016-10-12T22:46:30","guid":{"rendered":"http:\/\/startups.co.uk\/startups-awards\/?p=48583"},"modified":"2019-04-29T16:21:21","modified_gmt":"2019-04-29T15:21:21","slug":"peoples-champion-finalist-2016-heck-food","status":"publish","type":"post","link":"https:\/\/startups.co.uk\/startups-awards\/peoples-champion-finalist-2016-heck-food\/","title":{"rendered":"People\u2019s Champion finalist 2016: HECK Food"},"content":{"rendered":"<p><strong>Start-up name: <\/strong>HECK Food<br>\n<strong>Founder: <\/strong>Jamie, Roddy and Ellie Keeble<br>\n<strong>Started in: <\/strong>2014<br>\n<strong>Based in: <\/strong>Bedale<br>\n<strong>Business description: <\/strong>Independent sausage producer<\/p>\n<p><strong>Shortlisted category:<\/strong><\/p>\n<p><a href=\"https:\/\/startups.co.uk\/startups-awards\/product-business-of-the-year-2016-meet-the-finalists\/\">Product Business of the Year<\/a><br>\n<a href=\"https:\/\/startups.co.uk\/startups-awards\/venture-funded-business-of-the-year-2016-meet-the-finalists\/\">Venture Funded Business of the Year<\/a><\/p>\n<h3>The HECK Food story:<\/h3>\n<p>Starting a business in the notoriously congested food market against a host of established brands was never going to be easy.<\/p>\n<p>However in the last two years&nbsp;<a href=\"https:\/\/startups.co.uk\/young-guns\/jamie-roddy-ellie-keeble-heck-food\/\">2014 Young Guns Jamie, Roddy and Ellie Keeble<\/a> have grown HECK Food to become &ldquo;the UK&rsquo;s number one premium sausage brand&rdquo; and are on track to generate multi-million revenues next year.<\/p>\n<p>Taking its name from the family motto &ldquo;What the heck?&rdquo;, the <a href=\"https:\/\/startups.co.uk\/startups-100\/2016\/3-heck\/\">Startups 100-listed<\/a> company creates a variety of premium pork, beef, chicken and vegetarian sausages, balls and burgers which it distributes across all major retailers.<\/p>\n<p>Its team of 70 staff &ndash; which has an average age of 25 &ndash; has taken full advantage of creative marketing opportunities to grow the brand, making appearances on a number of UK soaps and TV shows and committing to a strong presence across all the main social media channels.<\/p>\n<p>2017 will see the opening of a new food factory on the site of the old family farm, featuring &ldquo;state of the art machinery&rdquo; capable of firing out 700 sausages in one minute! It will also include a &lsquo;sausage world&rsquo; to give consumers an insight into the production of the humble banger.<\/p>\n<h3>Why HECK Food made our shortlist:<\/h3>\n<p>This sizzling start-up has gone off with a bang in a difficult market thanks to the innovative approach of its young, passionate and creative team. With expansion on the cards, we think HECK has the potential to scale &ndash; and scale fast.<\/p>\n<h3>Where to find out more about HECK Food:<\/h3>\n<p><strong>Website: <\/strong><a href=\"http:\/\/www.heckfood.co.uk\" target=\"_blank\" rel=\"noopener noreferrer\">www.heckfood.co.uk<br>\n<\/a><strong>Twitter: <\/strong><a href=\"http:\/\/www.twitter.com\/heckfood\" target=\"_blank\" rel=\"noopener noreferrer\">www.twitter.com\/heckfood<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Start-up name: HECK Food Founder: Jamie, Roddy and Ellie Keeble Started in: 2014 Based in: Bedale Business description: Independent sausage producer Shortlisted category: Product Business of the Year Venture Funded Business of the Year The HECK Food story: Starting a business in the notoriously congested food market against a host of established brands was never [&hellip;]<\/p>\n","protected":false},"author":63583,"featured_media":49152,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[213],"tags":[],"class_list":["post-48583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finalists-2016"],"acf":[],"yoast_head":"\n<title>People\u2019s Champion finalist 2016: HECK Food - Startups.co.uk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/startups.co.uk\/startups-awards\/peoples-champion-finalist-2016-heck-food\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"People\u2019s Champion finalist 2016: HECK Food - Startups.co.uk\" \/>\n<meta property=\"og:description\" content=\"Start-up name: HECK Food Founder: Jamie, Roddy and Ellie Keeble Started in: 2014 Based in: Bedale Business description: Independent sausage producer Shortlisted category: Product Business of the Year Venture Funded Business of the Year The HECK Food story: Starting a business in the notoriously congested food market against a host of established brands was never [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/startups.co.uk\/startups-awards\/peoples-champion-finalist-2016-heck-food\/\" \/>\n<meta property=\"og:site_name\" content=\"Startups Awards by Startups.co.uk: Start up a successful business\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/startupstowers\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-12T22:46:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-29T15:21:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/sites\/2\/2016\/10\/HECK-Food-Profile.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"390\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Megan Dunsby\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@startupstowers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Megan Dunsby\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/startups.co.uk\/startups-awards\/peoples-champion-finalist-2016-heck-food\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/startups.co.uk\/startups-awards\/peoples-champion-finalist-2016-heck-food\/\"},\"author\":{\"name\":\"Megan Dunsby\",\"@id\":\"https:\/\/startups.co.uk\/startups-awards\/#\/schema\/person\/3193fc8133d18cc711e48499c85f381b\"},\"headline\":\"People\u2019s Champion finalist 2016: HECK Food\",\"datePublished\":\"2016-10-12T22:46:30+00:00\",\"dateModified\":\"2019-04-29T15:21:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/startups.co.uk\/startups-awards\/peoples-champion-finalist-2016-heck-food\/\"},\"wordCount\":298,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/startups.co.uk\/startups-awards\/peoples-champion-finalist-2016-heck-food\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/sites\/2\/2016\/10\/HECK-Food-Profile.jpg\",\"articleSection\":[\"Finalists 2016\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/startups.co.uk\/startups-awards\/peoples-champion-finalist-2016-heck-food\/#respond\"]}],\"copyrightYear\":\"2016\",\"copyrightHolder\":{\"@id\":\"https:\/\/startups.co.uk\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/startups.co.uk\/startups-awards\/peoples-champion-finalist-2016-heck-food\/\",\"url\":\"https:\/\/startups.co.uk\/startups-awards\/peoples-champion-finalist-2016-heck-food\/\",\"name\":\"People\u2019s Champion finalist 2016: HECK Food - Startups.co.uk\",\"isPartOf\":{\"@id\":\"https:\/\/startups.co.uk\/startups-awards\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/startups.co.uk\/startups-awards\/peoples-champion-finalist-2016-heck-food\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/startups.co.uk\/startups-awards\/peoples-champion-finalist-2016-heck-food\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/sites\/2\/2016\/10\/HECK-Food-Profile.jpg\",\"datePublished\":\"2016-10-12T22:46:30+00:00\",\"dateModified\":\"2019-04-29T15:21:21+00:00\",\"author\":{\"@id\":\"https:\/\/startups.co.uk\/startups-awards\/#\/schema\/person\/3193fc8133d18cc711e48499c85f381b\"},\"breadcrumb\":{\"@id\":\"https:\/\/startups.co.uk\/startups-awards\/peoples-champion-finalist-2016-heck-food\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/startups.co.uk\/startups-awards\/peoples-champion-finalist-2016-heck-food\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/startups.co.uk\/startups-awards\/peoples-champion-finalist-2016-heck-food\/#primaryimage\",\"url\":\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/sites\/2\/2016\/10\/HECK-Food-Profile.jpg\",\"contentUrl\":\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/sites\/2\/2016\/10\/HECK-Food-Profile.jpg\",\"width\":640,\"height\":390,\"caption\":\"Startups Awards 2016 HECK Food\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/startups.co.uk\/startups-awards\/peoples-champion-finalist-2016-heck-food\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/startups.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Startups Awards\",\"item\":\"https:\/\/startups.co.uk\/startups-awards\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Finalists\",\"item\":\"https:\/\/startups.co.uk\/startups-awards\/finalists\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Finalists 2016\",\"item\":\"https:\/\/startups.co.uk\/startups-awards\/finalists\/finalists-2016\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"People\u2019s Champion finalist 2016: HECK Food\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/startups.co.uk\/startups-awards\/#website\",\"url\":\"https:\/\/startups.co.uk\/startups-awards\/\",\"name\":\"Startups Awards by Startups.co.uk: Start up a successful business\",\"description\":\"The UK&#039;s No.1 service for starting a business\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/startups.co.uk\/startups-awards\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/startups.co.uk\/startups-awards\/#\/schema\/person\/3193fc8133d18cc711e48499c85f381b\",\"name\":\"Megan Dunsby\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/3295d96d173c0ec87376e71f6c3586d5d495ab1beec516d87c31eabffbe132a6?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3295d96d173c0ec87376e71f6c3586d5d495ab1beec516d87c31eabffbe132a6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3295d96d173c0ec87376e71f6c3586d5d495ab1beec516d87c31eabffbe132a6?s=96&d=mm&r=g\",\"caption\":\"Megan Dunsby\"},\"description\":\"Features and News Editor for Startups.co.uk\",\"sameAs\":[\"https:\/\/www.facebook.com\/startupstowers\",\"https:\/\/x.com\/startupstowers\"]}]}<\/script>\n","yoast_head_json":{"title":"People\u2019s Champion finalist 2016: HECK Food - Startups.co.uk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/startups.co.uk\/startups-awards\/peoples-champion-finalist-2016-heck-food\/","og_locale":"en_US","og_type":"article","og_title":"People\u2019s Champion finalist 2016: HECK Food - Startups.co.uk","og_description":"Start-up name: HECK Food Founder: Jamie, Roddy and Ellie Keeble Started in: 2014 Based in: Bedale Business description: Independent sausage producer Shortlisted category: Product Business of the Year Venture Funded Business of the Year The HECK Food story: Starting a business in the notoriously congested food market against a host of established brands was never [&hellip;]","og_url":"https:\/\/startups.co.uk\/startups-awards\/peoples-champion-finalist-2016-heck-food\/","og_site_name":"Startups Awards by Startups.co.uk: Start up a successful business","article_author":"https:\/\/www.facebook.com\/startupstowers","article_published_time":"2016-10-12T22:46:30+00:00","article_modified_time":"2019-04-29T15:21:21+00:00","og_image":[{"width":640,"height":390,"url":"https:\/\/images.startups.co.uk\/wp-content\/uploads\/sites\/2\/2016\/10\/HECK-Food-Profile.jpg","type":"image\/jpeg"}],"author":"Megan Dunsby","twitter_card":"summary_large_image","twitter_creator":"@startupstowers","twitter_misc":{"Written by":"Megan Dunsby","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/startups.co.uk\/startups-awards\/peoples-champion-finalist-2016-heck-food\/#article","isPartOf":{"@id":"https:\/\/startups.co.uk\/startups-awards\/peoples-champion-finalist-2016-heck-food\/"},"author":{"name":"Megan Dunsby","@id":"https:\/\/startups.co.uk\/startups-awards\/#\/schema\/person\/3193fc8133d18cc711e48499c85f381b"},"headline":"People\u2019s Champion finalist 2016: HECK Food","datePublished":"2016-10-12T22:46:30+00:00","dateModified":"2019-04-29T15:21:21+00:00","mainEntityOfPage":{"@id":"https:\/\/startups.co.uk\/startups-awards\/peoples-champion-finalist-2016-heck-food\/"},"wordCount":298,"commentCount":0,"image":{"@id":"https:\/\/startups.co.uk\/startups-awards\/peoples-champion-finalist-2016-heck-food\/#primaryimage"},"thumbnailUrl":"https:\/\/images.startups.co.uk\/wp-content\/uploads\/sites\/2\/2016\/10\/HECK-Food-Profile.jpg","articleSection":["Finalists 2016"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/startups.co.uk\/startups-awards\/peoples-champion-finalist-2016-heck-food\/#respond"]}],"copyrightYear":"2016","copyrightHolder":{"@id":"https:\/\/startups.co.uk\/#organization"}},{"@type":"WebPage","@id":"https:\/\/startups.co.uk\/startups-awards\/peoples-champion-finalist-2016-heck-food\/","url":"https:\/\/startups.co.uk\/startups-awards\/peoples-champion-finalist-2016-heck-food\/","name":"People\u2019s Champion finalist 2016: HECK Food - Startups.co.uk","isPartOf":{"@id":"https:\/\/startups.co.uk\/startups-awards\/#website"},"primaryImageOfPage":{"@id":"https:\/\/startups.co.uk\/startups-awards\/peoples-champion-finalist-2016-heck-food\/#primaryimage"},"image":{"@id":"https:\/\/startups.co.uk\/startups-awards\/peoples-champion-finalist-2016-heck-food\/#primaryimage"},"thumbnailUrl":"https:\/\/images.startups.co.uk\/wp-content\/uploads\/sites\/2\/2016\/10\/HECK-Food-Profile.jpg","datePublished":"2016-10-12T22:46:30+00:00","dateModified":"2019-04-29T15:21:21+00:00","author":{"@id":"https:\/\/startups.co.uk\/startups-awards\/#\/schema\/person\/3193fc8133d18cc711e48499c85f381b"},"breadcrumb":{"@id":"https:\/\/startups.co.uk\/startups-awards\/peoples-champion-finalist-2016-heck-food\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/startups.co.uk\/startups-awards\/peoples-champion-finalist-2016-heck-food\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/startups.co.uk\/startups-awards\/peoples-champion-finalist-2016-heck-food\/#primaryimage","url":"https:\/\/images.startups.co.uk\/wp-content\/uploads\/sites\/2\/2016\/10\/HECK-Food-Profile.jpg","contentUrl":"https:\/\/images.startups.co.uk\/wp-content\/uploads\/sites\/2\/2016\/10\/HECK-Food-Profile.jpg","width":640,"height":390,"caption":"Startups Awards 2016 HECK Food"},{"@type":"BreadcrumbList","@id":"https:\/\/startups.co.uk\/startups-awards\/peoples-champion-finalist-2016-heck-food\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/startups.co.uk\/"},{"@type":"ListItem","position":2,"name":"Startups Awards","item":"https:\/\/startups.co.uk\/startups-awards\/"},{"@type":"ListItem","position":3,"name":"Finalists","item":"https:\/\/startups.co.uk\/startups-awards\/finalists\/"},{"@type":"ListItem","position":4,"name":"Finalists 2016","item":"https:\/\/startups.co.uk\/startups-awards\/finalists\/finalists-2016\/"},{"@type":"ListItem","position":5,"name":"People\u2019s Champion finalist 2016: HECK Food"}]},{"@type":"WebSite","@id":"https:\/\/startups.co.uk\/startups-awards\/#website","url":"https:\/\/startups.co.uk\/startups-awards\/","name":"Startups Awards by Startups.co.uk: Start up a successful business","description":"The UK&#039;s No.1 service for starting a business","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/startups.co.uk\/startups-awards\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/startups.co.uk\/startups-awards\/#\/schema\/person\/3193fc8133d18cc711e48499c85f381b","name":"Megan Dunsby","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3295d96d173c0ec87376e71f6c3586d5d495ab1beec516d87c31eabffbe132a6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3295d96d173c0ec87376e71f6c3586d5d495ab1beec516d87c31eabffbe132a6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3295d96d173c0ec87376e71f6c3586d5d495ab1beec516d87c31eabffbe132a6?s=96&d=mm&r=g","caption":"Megan Dunsby"},"description":"Features and News Editor for Startups.co.uk","sameAs":["https:\/\/www.facebook.com\/startupstowers","https:\/\/x.com\/startupstowers"]}]}},"_links":{"self":[{"href":"https:\/\/startups.co.uk\/startups-awards\/wp-json\/wp\/v2\/posts\/48583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/startups.co.uk\/startups-awards\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/startups.co.uk\/startups-awards\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/startups.co.uk\/startups-awards\/wp-json\/wp\/v2\/users\/63583"}],"replies":[{"embeddable":true,"href":"https:\/\/startups.co.uk\/startups-awards\/wp-json\/wp\/v2\/comments?post=48583"}],"version-history":[{"count":0,"href":"https:\/\/startups.co.uk\/startups-awards\/wp-json\/wp\/v2\/posts\/48583\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/startups.co.uk\/startups-awards\/wp-json\/wp\/v2\/media\/49152"}],"wp:attachment":[{"href":"https:\/\/startups.co.uk\/startups-awards\/wp-json\/wp\/v2\/media?parent=48583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/startups.co.uk\/startups-awards\/wp-json\/wp\/v2\/categories?post=48583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/startups.co.uk\/startups-awards\/wp-json\/wp\/v2\/tags?post=48583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}