{"id":49250,"date":"2016-11-17T22:45:14","date_gmt":"2016-11-17T22:45:14","guid":{"rendered":"http:\/\/startups.co.uk\/startups-awards\/?p=49250"},"modified":"2021-05-18T15:56:26","modified_gmt":"2021-05-18T14:56:26","slug":"export-business-of-the-year-2016","status":"publish","type":"post","link":"https:\/\/startups.co.uk\/startups-awards\/export-business-of-the-year-2016\/","title":{"rendered":"Export business of the Year 2016"},"content":{"rendered":"<p><strong>Start-up name:<\/strong>&nbsp;Netduma<br>\n<strong>Founders:&nbsp;<\/strong>Iain Fraser and Luke Barlow<br>\n<strong>Started in:<\/strong>&nbsp;2011 (launched 2014)<br>\n<strong>Based in:&nbsp;<\/strong>Luton<br>\n<strong>Business description:&nbsp;<\/strong>Router software<\/p>\n<p>Selling to over 75 countries around the world, and having launched just under two years ago, Bedfordshire-based Netduma is a worthy winner of Export Business of the Year 2016.<\/p>\n<p>Founded by Iain Fraser and Luke Barlow while still at university, and like any great business idea, Netduma was born out of frustration and a need to solve a problem.<\/p>\n<p>Experiencing a stuttering internet connection when their friends would hog the bandwidth, Fraser and Barlow created an anti-flood &ndash; a feature that &ldquo;completely eliminates&rdquo; network congestion at home.<\/p>\n<p>On the back of this success, and following an intense period of R&amp;D, the duo created Netduma &ndash; bespoke software which installs directly on to your router and is designed specifically with gamers in mind.<\/p>\n<p>Eliminating the usual queues and connection issues that occur when too many devices are connected to the internet at once, the router allows gamers to experience a more efficient connection.<\/p>\n<p>Its &lsquo;geo-filter&rsquo; feature, completely exclusive to the Netduma R1, also allows users to set the maximum distance they want their game&rsquo;s connection to&nbsp;travel&nbsp;from their home.<\/p>\n<p>Claiming to sell &ldquo;the only router in the world that will fix lag&rdquo;, 50% of Netduma&rsquo;s sales come from the US while the business has also generated strong sales demand in Germany, France, Spain and the Middle East.<\/p>\n<p>Netduma faced very stiff competition from the other finalists in the Export Business of the Year category, with Wi-Fi enabled kitchen device producer Smarter and e-mattress company eve Sleep receiving the accolades of highly-commended and commended respectively.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Start-up name:&nbsp;Netduma Founders:&nbsp;Iain Fraser and Luke Barlow Started in:&nbsp;2011 (launched 2014) Based in:&nbsp;Luton Business description:&nbsp;Router software Selling to over 75 countries around the world, and having launched just under two years ago, Bedfordshire-based Netduma is a worthy winner of Export Business of the Year 2016. Founded by Iain Fraser and Luke Barlow while still at [&hellip;]<\/p>\n","protected":false},"author":91469,"featured_media":49408,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,214],"tags":[],"class_list":["post-49250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-winners","category-winners-2016"],"acf":[],"yoast_head":"\n<title>Export business of the Year 2016 - Startups.co.uk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/startups.co.uk\/startups-awards\/export-business-of-the-year-2016\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Export business of the Year 2016 - Startups.co.uk\" \/>\n<meta property=\"og:description\" content=\"Start-up name:&nbsp;Netduma Founders:&nbsp;Iain Fraser and Luke Barlow Started in:&nbsp;2011 (launched 2014) Based in:&nbsp;Luton Business description:&nbsp;Router software Selling to over 75 countries around the world, and having launched just under two years ago, Bedfordshire-based Netduma is a worthy winner of Export Business of the Year 2016. 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