{"id":50724,"date":"2017-10-09T16:51:21","date_gmt":"2017-10-09T15:51:21","guid":{"rendered":"https:\/\/startups.co.uk\/startups-awards\/?p=50724"},"modified":"2021-05-18T16:29:09","modified_gmt":"2021-05-18T15:29:09","slug":"peoples-champion-finalist-2017-packd","status":"publish","type":"post","link":"https:\/\/startups.co.uk\/startups-awards\/peoples-champion-finalist-2017-packd\/","title":{"rendered":"People\u2019s Champion finalist 2017: PACK\u2019D"},"content":{"rendered":"<p><strong>Start-up name: <\/strong>PACK&rsquo;D<strong><br>\nFounder: <\/strong>Luke Johnstone and Alex Stewart<strong><br>\nStarted in: <\/strong>2015<strong><br>\nBased in: <\/strong>London<strong><br>\nBusiness description: <\/strong>Frozen smoothie kits<\/p>\n<h3>Shortlisted category:<\/h3>\n<p><a href=\"https:\/\/startups.co.uk\/startups-awards\/start-up-loans-inspiring-entrepreneur-2017-meet-the-finalists\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Start Up Loans Inspiring Entrepreneur of the Year<\/a><\/p>\n<h3>The PACK&rsquo;D story:<\/h3>\n<p>Struggling to find reliable sources of nutrition that would fit into his busy working life, &lsquo;everyday athlete&rsquo; Luke Johnstone and schoolfriend Alex Stewart set out to create a genuinely healthy and &ldquo;no nonsense&rdquo; smoothie brand.<\/p>\n<p>They enlisted a nutritionist to help them develop three 100% natural, non-GM, paleo, vegan recipes: Energy, Detox and Defence. <a href=\"https:\/\/startups.co.uk\/startups-100\/2017\/60-packd\/\">Startups 100-featured<\/a> PACK&rsquo;D&rsquo;s smoothies each contain six precisely portioned fruit and veg (which are flash-frozen to lock in nutrients and remove the need for additives), as well as four superfood boosters, with approximately 1\/5 of the sugar content of your average bottled juice or smoothie.<\/p>\n<p>They take under one minute to prepare &ndash; all the consumer has to do is add their preferred choice of liquid and blitz it up &ndash; have a two-year shelf life and are under 100 calories.<\/p>\n<p>Two years after launch, PACK&rsquo;D smoothies are available in more than 1,100 stores nationwide including Sainsbury&rsquo;s, Tesco, Ocado, Planet Organic, Iceland Food Warehouse and Amazon Fresh, and a number of food service outlets such as Compass and Brakes.<\/p>\n<p>Bolstered by the clear demand for its product, PACK&rsquo;D is already hard at work on developing its next range: three performance-focused nutrition kits designed to be blended with water and milk. Designed in conjunction with elite sports nutritionists, they will each contain protein, superfoods and fruit &amp; veg mix, and have just 1\/3 the sugar content of a bottled drink.<\/p>\n<h3>Why PACK&rsquo;D made our shortlist:<\/h3>\n<p>PACK&rsquo;D is bringing added convenience and reduced waste to the estimated 28% of people in the UK who like to make fresh juices and smoothies at home (according to Mintel), whilst its innovative flash-freeze process ensures a consistently nutritious product for those who like to keep their eye on what goes into their body.<\/p>\n<h3>Where to find out more about PACK&rsquo;D:<\/h3>\n<p><strong>Website: <\/strong><a href=\"http:\/\/www.packd.co.uk\" target=\"_blank\" rel=\"noopener noreferrer\">www.packd.co.uk<\/a><strong><br>\nTwitter:&nbsp;<\/strong><a href=\"https:\/\/twitter.com\/packdco\" target=\"_blank\" rel=\"noopener noreferrer\">@packdco<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Start-up name: PACK&rsquo;D Founder: Luke Johnstone and Alex Stewart Started in: 2015 Based in: London Business description: Frozen smoothie kits Shortlisted category: The Start Up Loans Inspiring Entrepreneur of the Year The PACK&rsquo;D story: Struggling to find reliable sources of nutrition that would fit into his busy working life, &lsquo;everyday athlete&rsquo; Luke Johnstone and schoolfriend [&hellip;]<\/p>\n","protected":false},"author":91469,"featured_media":50803,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[217],"tags":[],"class_list":["post-50724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finalists-2017"],"acf":[],"yoast_head":"\n<title>People\u2019s Champion finalist 2017: PACK\u2019D<\/title>\n<meta name=\"description\" content=\"Will this nutritious frozen 100% natural paleo smoothie brand clinch your vote to be our People\u2019s Champion for 2017? 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