{"id":52318,"date":"2018-10-22T16:46:03","date_gmt":"2018-10-22T15:46:03","guid":{"rendered":"https:\/\/startups.co.uk\/startups-awards\/?p=52318"},"modified":"2021-12-15T11:12:07","modified_gmt":"2021-12-15T11:12:07","slug":"peoples-champion-finalist-2018-craft-gin-club","status":"publish","type":"post","link":"https:\/\/startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-craft-gin-club\/","title":{"rendered":"People&#8217;s Champion finalist 2018: Craft Gin Club"},"content":{"rendered":"<p><strong>Start-up name:<\/strong>&nbsp;Craft Gin Club<br>\n<strong>Founders:&nbsp;<\/strong>Jon Hulme and John Burke<br>\n<strong>Started in:&nbsp;<\/strong>January 2015<br>\n<strong>Based in:<\/strong>&nbsp;London<br>\n<strong>Business description:&nbsp;<\/strong>Gin subscription club<\/p>\n<h2>Shortlisted category:<\/h2>\n<p><a href=\"https:\/\/startups.co.uk\/startups-awards\/consumer-business-of-the-year-2018-finalists\/\">Consumer Business of the Year<\/a><\/p>\n<h2>The Craft Gin Club story:<\/h2>\n<p>The gin revival is a few years old now but our appetite for the juniper-laced liquor shows no signs of abating.<\/p>\n<p>Thankfully, our renewed love for the stuff hasn&rsquo;t resulted in scenes reminiscent of Hogarth&rsquo;s Gin Lane.<\/p>\n<p>In fact, the beverage has now gained a reputation as a classier spirit among connoisseurs and cocktail lovers for its versatility and distinctive taste.<\/p>\n<p>Craft Gin Club is the subscription service for premium gin that&rsquo;s riding the crest of this boozy wave.<\/p>\n<p>The three-time <a href=\"https:\/\/startups.co.uk\/startups-100\/2018\/9-craft-gin-club\/\">Startups 100-listed business<\/a> curates the best gins, tonics, liqueurs, mixers, and snacks and ships them monthly to subscribers along with magazine that includes everything from tasting notes to cocktail recipes and news.<\/p>\n<p>Revenue is derived from membership payments, gift memberships, exclusive seasonal products and the marketing packages it provides to its partners looking to access its targeted audience.<\/p>\n<p>It&rsquo;s amassed more than 42,000 members and a social media following of over 615,000 fans through a combination of content marketing and in-home product sampling. As well as the magazine, its in-house creative team creates a regular blog, newsletter and content for social media.<\/p>\n<p>Members are hugely engaged in Craft Gin Club&rsquo;s social media community, with more than 34 million impressions achieved every month and tens of thousands of comments and reactions on its Facebook page.<\/p>\n<p>It&rsquo;s also providing a vital service to its partner brands by getting their products into thousands of homes and gathering invaluable consumer data on what they think.<\/p>\n<h2>Why Craft Gin Club made our shortlist:<\/h2>\n<p>Craft Gin club claims to have an &ldquo;industry-low&rdquo; churn rate and it&rsquo;s not hard to see why.<\/p>\n<p>Its highly-engaged community say their regular deliveries are like &ldquo;Christmas every month&rdquo; as they get to discover new, exciting products. In turn, craft gin companies are benefiting from increased exposure and a boost in revenue.<\/p>\n<h2>Where to find out more about Craft Gin Club:<\/h2>\n<p><strong>Website:&nbsp;<\/strong><a href=\"http:\/\/www.craftginclub.co.uk\">www.craftginclub.co.uk<\/a> <strong><br>\nTwitter:&nbsp;<\/strong><a href=\"https:\/\/twitter.com\/craftginclub\">@craftginclub<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Start-up name:&nbsp;Craft Gin Club Founders:&nbsp;Jon Hulme and John Burke Started in:&nbsp;January 2015 Based in:&nbsp;London Business description:&nbsp;Gin subscription club Shortlisted category: Consumer Business of the Year The Craft Gin Club story: The gin revival is a few years old now but our appetite for the juniper-laced liquor shows no signs of abating. Thankfully, our renewed love [&hellip;]<\/p>\n","protected":false},"author":63583,"featured_media":52410,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[221],"tags":[],"class_list":["post-52318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finalists-2018"],"acf":[],"yoast_head":"\n<title>People&#039;s Champion finalist 2018: Craft Gin Club - Startups Awards<\/title>\n<meta name=\"description\" content=\"This craft gin subscription service has scaled to 42,000 subscribers and 615,000 social media fans. 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Will you drink to its success by making it your People\u2019s Champion?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-craft-gin-club\/\" \/>\n<meta property=\"og:site_name\" content=\"Startups Awards by Startups.co.uk: Start up a successful business\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/startupstowers\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-22T15:46:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-15T11:12:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/sites\/2\/2018\/10\/18134648\/Craft-Gin-Club-Startups-100-2018.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"390\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Megan Dunsby\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@startupstowers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Megan Dunsby\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-craft-gin-club\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-craft-gin-club\/\"},\"author\":{\"name\":\"Megan Dunsby\",\"@id\":\"https:\/\/startups.co.uk\/startups-awards\/#\/schema\/person\/3193fc8133d18cc711e48499c85f381b\"},\"headline\":\"People&#8217;s Champion finalist 2018: Craft Gin Club\",\"datePublished\":\"2018-10-22T15:46:03+00:00\",\"dateModified\":\"2021-12-15T11:12:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-craft-gin-club\/\"},\"wordCount\":362,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-craft-gin-club\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/sites\/2\/2018\/10\/18134648\/Craft-Gin-Club-Startups-100-2018.jpg\",\"articleSection\":[\"Finalists 2018\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-craft-gin-club\/#respond\"]}],\"copyrightYear\":\"2018\",\"copyrightHolder\":{\"@id\":\"https:\/\/startups.co.uk\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-craft-gin-club\/\",\"url\":\"https:\/\/startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-craft-gin-club\/\",\"name\":\"People's Champion finalist 2018: Craft Gin Club - Startups Awards\",\"isPartOf\":{\"@id\":\"https:\/\/startups.co.uk\/startups-awards\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-craft-gin-club\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-craft-gin-club\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/sites\/2\/2018\/10\/18134648\/Craft-Gin-Club-Startups-100-2018.jpg\",\"datePublished\":\"2018-10-22T15:46:03+00:00\",\"dateModified\":\"2021-12-15T11:12:07+00:00\",\"author\":{\"@id\":\"https:\/\/startups.co.uk\/startups-awards\/#\/schema\/person\/3193fc8133d18cc711e48499c85f381b\"},\"description\":\"This craft gin subscription service has scaled to 42,000 subscribers and 615,000 social media fans. 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