Startups.co.uk wins bronze for Editorial Campaign of the Year at the British Media Awards
Prize awarded for success of the #startupspopup where exciting UK retailers were given the chance to showcase their wares at iconic London locations...
Startups.co.uk, the UK’s leading independent online business resource, is celebrating after taking home the bronze award for Editorial Campaign of the Year at the esteemed British Media Awards 2017.
Held at an exclusive ceremony at London’s Hilton, Park Lane on Wednesday 2 May with Fiona Bruce as host, the awards recognises excellence across all arms of media business and seeks to identify those media organisations driving growth and challenging the status quo.
Nominated in two categories for 2017 – following two silver award wins in 2016 – Startups.co.uk won the bronze award on the back of the success of its Startups Pop-Up Shop campaign #startupspopup; a first-of-its-kind initiative which showcased some of the UK’s most exciting and emerging retail businesses.
The Startups Pop-Up Shop – known as #startupspopup on social media – enabled fledgling businesses to test the market with an unparalleled retail opportunity; giving fantastic start-up businesses the chance to get their brand in front of millions of people for free.
Following the success of a trial pop-up shop competition ran in February 2016, when Startups.co.uk awarded retail businesses Lavolio and miPic retail space at Old Street Tube Station for a week, in August 2016 Startups.co.uk decided to launch the Startups Pop-Up Shop campaign proper.
In partnership with Sage, and working with pop-up shop retail marketplace Appear Here, the campaign gave three great retail start-ups and small businesses the opportunity to appear in front of a high footfall central London audience, at Piccadilly Station from 26 to 30 September. Each business was awarded a budget of £500 to fit out the shared space with editorial promotion across the Startups.co.uk website, email and social channels.
Following this editorial promotion, 158 start-ups entered and three winners were decided: Cocofina, Soapsmith, and Letterbox Hamper. The Startups Pop-Up Shop campaign was an overwhelming success, not least because it helped the three businesses involved generate greater sales, awareness about their brand, and it even helped one start-up win a massive promotion deal.
There were many wider success metrics from the #startupspopup campaign too, which included:
- 93,016 Startups.co.uk online readers reached
- 11,000 Startups.co.uk email subscribers reached
- 800,000 commuters reached
- 256,000 Twitter accounts reached
Commenting on the award win, Megan Dunsby, features and news editor of Startups.co.uk, said:
“With pop-up shop locations at Piccadilly Station and Old Street Tube Station, our Startups Pop-Up Shop campaign enabled retail businesses to reap the benefits of the exposure and footfall that prime Central London retail space provides.
“To take the bronze prize at the prestigious British Media Awards is testament to the campaign’s overwhelming success in shining a light on independent retail businesses deserving of promotion and support.
“We’re delighted to be named among the best and brightest in UK media today.”
Awards organisers MediaBriefing have commented: “Our judges have given the bronze award to Startups.co.uk for its intelligent promotion of small business in the UK. Its clever use of a competitive format gave potential start-ups the chance to try out their wares, and ultimate winner Lavolio and miPic reaped the benefits of that.”
Find out more about Startups.co.uk’s British Media Awards 2017 win here.