Startups Twitter 60: The must-follow entrepreneurs on Twitter in 2015
We’ve updated last year’s popular feature to bring you the most-up-to-date list of business owners, investors and tech gurus every start-up should follow
It no longer seems necessary to point out the importance of social media for businesses. The question is not “should your start-up engage in social media?” but more importantly “how can you capitalise on the potential of social media for maximum effect?”
Of course, every business is different, and therefore the ways in which social media can work for you will vary dramatically. As you’ll see from our brand new start-ups to follow list, a quirky café’s feed will be a sharp contrast to a new tech app, but what is crucial is the potential Twitter offers a start-up to connect with its audience, and build awareness of its product/service – if you can build up an engaged follower base.
Statistics from a recent Twitter small business survey on consumer insights revealed 70% of respondents retweet because they like a business’ content and more importantly 60% of respondents have purchased from a small business because of Twitter.
Making your feed work for you will take time, but with 288 million monthly active users – it’s an audience you just can’t afford to ignore.
The first, important, step is to establish an audience.
How do you build up a Twitter following?
It’s no surprise that following others is a good way to build up your own follower base, but it’s crucial not to become too obsessed with the amount of followers you have and instead focus on building a following that is relevant to your business – both in terms of your target audience and influential figures from the start-up landscape.
Following key entrepreneurs and investors will hopefully encourage them to follow you back, and, if they do, it can provide great exposure for your business. A retweet or engagement from a high-profile figure with a really engaged audience offers invaluable marketing (and it’s free).
It’s also a great way to gain inspiration as well as practical business tips. Running a business can feel very lonely at times and the Twitter community can provide a welcoming conversation partner.
So who should you follow?
While this certainly won’t be the first list of entrepreneurs to follow on Twitter (it’s our second!) it is the most up-to-date, with a variety of entrepreneurs from household names such as Lord Alan Sugar and Jacqueline Gold to early-stage start-ups like Mallzee and Blaze – who offer great examples of how to set the twittersphere on fire.
We’ve replicated our ‘entrepreneurs you must follow’ list on Twitter which includes everyone in the feature and you can start following it immediately here. We’ve also created lists for each category (there’s a link to the individual lists on each relevant page), if you’re only interested in investors for instance.
To browse the whole list click next or select one of our tailored lists using the links above.
We’d love to hear your thoughts on the list and are more than happy to incorporate popular additions. If you think we’re missing anyone crucial, please leave a comment or email us at firstname.lastname@example.org.