#startupspopup – Why we’re championing emerging retailers

Startups & Sage's pop-up shop opens September 26, featuring three exciting retail start-ups. Learn about the shop and how you can show your support

On the back of its earlier success, the #startupspopup initiative has returned and Startups.co.uk and Sage are giving three early-stage retail businesses the chance to showcase their wares at our pop-up shop at London’s iconic Piccadilly Station.

Opening its doors from Monday 26 September to Friday 30 September, exciting small businesses Cocofina, Soapsmith and Letterbox Hamper will feature at the shop where you’ll be able to buy products, meet the people behind the companies and, most importantly, show your support for some brilliant independent businesses.

To help you find out more about the #startupspopup competition and why we’re championing emerging UK retailers, we’ve put together a quick guide to the campaign…

What is #startupspopup?

We first launched #startupspopup back in February – in partnership with Sage – where we gave two retail businesses the opportunity to open their own pop-up shop for free in tsage-logohe heart of Old Street station.

The pop-up shop competition was such a success that we’ve decided to re-launch the campaign, this time at another iconic underground station, and help shine a light on three more retail start-ups deserving of promotion and support.

From market research to testing a product to marketing and attracting customers, we know how difficult it can be for new retailers to get their names out there. #startupspopup enables fledgling businesses to test the market with an unparalleled retail opportunity – it gives three fantastic start-up businesses the chance to get their brand in front of 800,000 people for free!

The three start-ups will each receive a budget of £500 to fit out the shared space as well as promotion across Startups.co.uk’s website, email and social channels.

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Why have we set up a pop-up shop at Piccadilly Station?

An iconic location, our pop-up shop at Piccadilly Station enables retail start-ups to reap the benefits of the exposure and footfall that a prime Central London retail space provides. What’s more, it aligns with our aims to help encourage the nation to shop small.

800,000 people pass through Piccadilly Station every week, making our pop-up shop a perfect spot for burgeoning retailers to promote their brand, meet with a large number of prospective customers, and, of course, generate great PR.

The shop will be open from 7:00am to 7:00pm Monday 26 September to Friday 30 September so please come by and show your support!

Who are the start-ups that will feature at the pop-up?

On the back of hundreds of entries from exciting and innovative retail start-ups, our pop-up shop judges selected three winners to share the pop-up space jointly…Cocofina, Soapsmith and Letterbox Hamper.

From tasty coconut drinks to handmade soaps and beautiful gift boxes, we think you’ll agree that all three businesses have brilliant offerings:


We specialise in healthy and yummy coconut goodies including coconut water, snack bars, oil, flour and more. The Cocofina brand represents healthy, honest and quality products and our products are made from the right coconuts with no hidden ingredients, additives or preservatives.


We make handmade bath and body products in London, we are very popular with tourists due to the unique naming of our products such as Lavender Hill bath soak, Brick Lane handmade soap etc and we have won a number of awards for our products and business idea.

Letterbox Hamper

We make little, personalised and postable hampers, full of the highest quality, independent, British food and drink. We wrap all of our postal hampers by hand, using beautiful traditional packaging, parcel paper, ink stamps and a personalised message card.

We would love for you to get involved and show your support for the Startups Sage Pop-Up Shop. For updates about the shop and to find out more, follow the Twitter hashtag #startupspopup 


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