Subway plan spread across UK as new development manager is unveiled
Sandwich giant aiming to match McDonalds
Subway has appointed a new area development manager to aid its drive to open 250 new franchise outlets by the end of the year.
The sandwich-making giant has unveiled Kevin Graham as its new area development manager for the UK and Ireland. His brief will to be support the substantial growth that the chain has experienced over the last few years.
Subway hopes to increase its presence in the Kent, Surrey and Essex areas, with an ambition to match the 55 McDonalds outlets already open in these counties. The company also aims to open a UK and Ireland head office, which will report to the European HQ in Amsterdam.
Managers at the sandwich chain see the UK and Ireland as key markets for new franchises as they aim to expand the brand internationally.
Graham said that Subway will have to address various issues over the next few years as it expands at such a rapid rate.
“My role will be to ensure that the 18 Subway developers in the UK and Ireland are given the support they need as we face the challenges that any rapidly expanding retail operation would be confronted with.
“Some of the key issues that I will be addressing are in such areas as property and leasing – where we need to find another 1,850 properties for Subway over the next seven to eight years, the selection and appointment of great quality new franchisees and helping to co-ordinate a marketing campaign for the UK and Ireland to communicate the key brand messages to consumers,” he said.
Graham previously ran a Subway franchise in Harare, Zimbabwe, but fled to South Africa in 2000 due to the political unrest caused by Robert Mugabe’s regime.