Superfood ice cream company raises £300,000 in “record breaking” campaign
Initial target of £100,000 reached in “minutes” on crowdfunding site Seedrs
Healthy, luxury ice cream start-up Oppo raised over £300,000, and closed a crowdfunding campaign just days after going public on Seedrs.
The campaign – backed by Gü Puds managing director Mark Escolme – was oversubscribed, over funded and is said to set the fastest record for a food start-up to reach its crowdfunding target, passing its initial £100,000 objective within minutes.
The news is an encouraging sign that the increasing trend towards making indulgent food healthy shows no sign of abating.
Fraternal founders Charlie and Harry Thuillier turned their backs on an offer from a venture capitalist (VC) firm and opted instead for crowdfunding to give customers and consumers the chance to share in the growth of the company.
The funds will be used to grow the team, up production and heighten brand awareness in a market where the premium category has increased to £275m.
Oppo ice cream is now in 117 Waitrose stores and on Ocado.com, and judging by the overwhelmingly positive response on Seedrs look set for rapid growth over the coming year.
Oppo managing director, Charlie Thuillier commented: “We were told that even if we had millions to invest in developing a healthy yet indulgent ice cream, getting the mouth-feel right would be impossible. Sometimes not knowing the rules makes them easier to break!
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“Creating Oppo took 25 months of research, 3 different factories, 2 specialised food research centres, and 4 grants from Santander, York University and the British government before we finally had a delicious healthy ice cream. Surpassing our initial target and raising over £300,000 is an incredible milestone in the Oppo journey.”
Seedrs CEO, Jeff Lynn, continued: “I have been hugely impressed with the Oppo team since the day I met them, and the roaring success of their Seedrs campaign is entirely deserved.
“This is one of the fastest-moving campaigns we’ve ever had on Seedrs, and I am pleased personally to have been one of the more than 200 investors to participate.”