SureCare managing director Gary Farrer completes deal to buy care franchise

Entrepreneur plans to use acquisition to roll-out “micro-franchises” across UK

Gary Farrer, the managing director of care franchise SureCare, has announced that he has acquired the business from Housing & Care 21 with the goal to expand the brand nationally.

Launched in 1994, SureCare offers a range of services for elderly people and children and currently operates 28 franchises and three branches across the UK.

Having joined the care chain two years ago, Farrer has developed the franchise’s offering to include home services alongside personal care and support.

The entrepreneur also launched the UK’s “first” micro-franchises in the care sector earlier this year; SureCare Local, which enables you to become a franchisee of a smaller territory for a reduced fee of £8,995.

The purchase follows Farrer’s previous care venture Safehands Group, which he sold for £5.5m in November 2011.

As part of the deal, Farrer’s wife Stephanie will join the team as a consultant with responsibility to roll-out SureCare Local across the country.

Farrer commented: “I am looking forward to building the SureCare brand. We have put in place a strong, passionate management team and created a comprehensive range of services totally relevant to the needs of people of all ages today.

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“The introduction of our SureCare Local micro franchises is set to transform the care sector in this country meeting demands of clients at a very local level. No other care company is innovating and rising to the challenge like SureCare.

Housing & Care 21 chief executive, Bruce Moore, discussed the buy-out: “Farrer and his team are […] perfectly placed to take SureCare forward and meet the diverse and changing requirements of its clients.

“Housing & Care 21 will maintain its focus as the largest non-profit care provider and national leader in providing innovative, affordable housing for older people.”


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