Swim school franchise urges new recruits to dive in

Swimtime announces new Marriott deals to boost profile of business

Leading swim schools franchise Swimtime has announced a nationwide call for potential franchisees, as it marks a period of boosted growth.

Founded in 1997 by Linda and Barry Price, Swimtime provides swimming and aquatic safety lessons for parents and children in locations across the UK.

Since launch it has grown into a leading franchise operation that claims to have taught more than 50,000 children across 200 sites nationwide.

Swimtime’s current call for new franchisees to join its network comes as the business marks the conclusion of two significant contracts with Marriott hotels in the North West.

Deals concluded with Marriott sites in Hale Barns and Worsley Park will see existing franchisees given the opportunity to teach in these locations, and is part of a wider plan to add more Marriott locations as the hotel chain seeks to standardise its swimming lessons.

As a result of taking over the Hale Barns programme alone, Swimtime says it will be able to increase the hotel’s teaching capacity to more than 350 children per week.

Swimtime franchises are available from £16,000 plus VAT, and include the cost of sales support, training information and some marketing support.

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The business model is approved by high street bank Natwest, which the franchise says can make it easier for franchisees when making the case for initial bank funding.

Barry Price, founder and co-director of Swimtime, said: “The addition of two more reputable hotels will allow us to meet the constant demands of parents who want to ensure their children larn lifelong skills that will help them to enjoy water safely.

“We’re always on the lookout for people who want to run their own business but they are put off because they feel they will struggle for support and funding.

“Taking on a franchise is a great way to be in charge of a business while being able to go to market with a tried-and-trusted business model and receive marketing collateral, funding support and other advice along the way.”


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