Influencer marketing platform Takumi closes £3.2m Series A
The London-based marketing platform for Instagram will use funding to support global expansion and invest in product development
Takumi, the London-based “micro-influencer” marketing platform for Instagram, has raised £3.2m in Series A funding from family offices and high net worth angel investors.
Founded by Mats Stigzelius, Solberg Audunsson and Gummi Eggertsson in 2015, Takumi is a managed service platform for influencer campaigns, allowing Instagram users with between 1,000 and 200,000 followers to support brand campaigns. The influencers post creative content around the proposed brief including a hashtag that signposts it as paid content.
The company claims to have worked with more than 300 brands across Europe and the US, including Domino’s, Havas, Hilton and Sony Music, and handled over 10,000 influencer posts for over 600 campaigns.
The finance will be used to bolster Takumi’s US and global expansion, as well as to accelerate product development to enable a wider range of campaign options and in-depth campaign reporting.
Stigzelius commented: “By offering the best platform possible for influencers and brands, it has allowed us to scale quickly and this will also drive our future growth. However, with this new funding, our undoubted aim is to make Takumi the leading global influencer platform, both for brands and influencers.”
Dominic Perks, CEO at Hambro Perks, an early backer of Takumi, said: “You can’t fail to be impressed by how far Takumi has come in under two years. Based on the progress they have achieved to date, the team they have in place and their current growth rate, we would expect Takumi to establish itself as a best in class, global influencer marketing platform.”