Tech City social video distributor wins £15.9m investment

Funding follows recent success at FGBA


A London tech firm which helped bring legendary adverts such as Evian’s ‘roller babies’, T-Mobile’s flash mob and Adidas’s Star Wars party to the world’s attention has received a new $25m (£15.9m) investment.

Social video distributor Unruly Media, whose managing director Sarah Wood received a coveted accolade at last October’s Fast Growth Business Awards, received the funding from Amadeus Capital Partners, Van den Ende & Deitmers and the Business Growth Fund.

The £15.9m round is the largest ever received by a private company in the social video space, and will be enable Unruly, which specialises in propagating adverts via blogs, social networks and streaming sites such as YouTube, to cement its European market leadership.

Established in 2006, Unruly and distributes advertising videos to around 725 million unique users every month from its base in London’s Tech City.

In addition to its work with Evian, T-Mobile and Adidas, Unruly has distributed footage for multi-nationals such as Heineken, Range Rover, Burger King and Pot Noodle, and the company confidently expects to augment this impressive client roster in the months ahead.

Scott Button, CEO and co-founder of Unruly, said: “Today represents an important milestone for the company and social video as a whole. Five years ago, we set out to help brands capture the massive opportunity in social video and we’re delighted that such a distinguished group of investors share our conviction.”

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