Tech City UK announces three new courses for Digital Business Academy

New courses will cover tracking performance, managing customers and using social media

Digital Business Academy, Tech City UK’s online skills programme, has launched three new courses to help people who want to start, run or join a digital business.

The government-backed programme – which has seen 18,000 enrolments to date – now hosts 11 courses on subjects including how to build a brand and mastering finance.

The three new courses are:

  • How to track performance in early-stage start-ups – provides practical knowledge on how to identify and track important numbers and figures
  • How to manage customers – advice on how to manage the ways customers can interact with your businesses, covering how entrepreneurs can make use of fast-track customer service improvements 
  • How to use social media for business – practical information on how businesses can use social media to generate leads, drive sales, improve customer service and build loyalty

Eileen Burbidge, Tech City UK chair, commented: “The next generation of digital talent is hungry for success, and programmes such as Digital Business Academy help individuals to unlock their potential. The existing courses and new content not only provide the latest skills in technology, they also give people across the UK the confidence and inspiration to get out there and make their ideas come to life.”

Gerard Grech, Tech City UK CEO, said: “With the digital technology sector set to grow by 5.5% by 2020, Digital Business Academy’s enrolment of 18,500 in 10 months demonstrates the continued appetite to build businesses that power the UK digital economy.”


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