Tech Pitch: Appsme

Startups learns more about the award-winning tech business which can make you an app "in minutes"...

Company name: Appsme
Founders: Nick Barnett (44), David Mannl (34)
Background: Barnett: former vice president, Corporate Strategy and Development at O2/Telefonica. Mannl: previously worked for Siemens Mobile, Adobe and T-Mobile.

Very simply, what does your tech start-up do?

Appsme is an online app builder that enables small businesses to create mobile apps quickly, easily and cost-effectively. We make it easy for business owners to engage with customers, encourage loyalty and increase revenue.

Tell us why there’s a need – what do you disrupt?

The apps market, to us, feels very much like the websites market about 10-15 years ago. People didn’t know how to build a website and were put off by how difficult and expensive it was.

We saw that big businesses and brands – like Starbucks and Pizza Express – were taking advantage of mobile apps to boost revenues and increase customer loyalty, but felt that independent start-ups and small firms were prevented from doing so because of cost and complexity barriers. We knew if we could remove these barriers we could help independents compete on a more level playing field.

Are you funded?

Yes, we are funded by Accel Partners, one of the largest tech investors in the world.

What were you doing before starting?

Between us, we have spent decades working in the telecoms, technology and media industries. We both have a passion for mobile, design and marketing.

Barnett: While with O2/Telefonica I was responsible for leading key operational, strategic development and M&A activities.

Mannl: My background is in mobile interface and user experience design.

What’s the best thing about where you’re based?

London is a great place for a start-up to be based – there’s so much access to great talent, even though competition for this talent is high.We’re also surrounded by lots of great small and medium-sized enterprises and potential clients.

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