Tech Pitch: David and Goliath Games

Empowering gamers to help fight poverty by having fun, this up-and-coming start-up tells us more about its pilot game which has only just launched...

Company name: David and Goliath Games Ltd.
Founders: David Richards (29) and Peter Newell (26)
Background: Richards is a Robotics Engineer originally from Sydney and has previously worked in engineering consulting and product development. Newell trained as an Aeronautical Engineer and has worked in defence contracting and product development.
Based in: the Cotswolds

Very simply, what does your tech start-up do?

David and Goliath Games’ mission is to empower gamers to help the world simply by enjoying great games. We are a mobile game development studio driven to make simple but amazing games using colour and fresh beats to test gamers’ rhythm and reflexes to the limit.

Through the partnership with World Vision, the world’s largest international children’s charity, we have developed a unique business model where 25% of all game-play revenue is used directly by World Vision to help fund projects for the world’s most vulnerable children.

The pilot game for this venture, Bloky Line, is an addictive rhythm-based reaction game, that launched on the iOS App Store this week. The game will be free to download and play as the funds are generated behind the scenes by the game-play advertising (as well as optional in-app purchases).

The start-up’s website will feature counters that track the potential impact of the money raised as they feel it’s important to feedback to the user what has been achieved by their game play time.

Tell us why there’s a need – what do you disrupt?

The pair are passionate about seeing the mobile gaming industry change for the better. Software as a product has, for a long time, offered its developers high margins and low operating costs. So we thought how can this be used to make a positive impact on the world?

By teaming up with World Vision and tying compassionate giving to revenue instead of profit, the start-up can now directly empower the consumer (in this case, gamers) to do their bit and be the catalyst for change simply by doing what they love – playing games.

There are plenty of not-for-profits out there but they are excited about opportunities in industry to be a profitable business and have a core tenet of philanthropy. Our hope is that this business model inspires not only gamers but also other developers in the industry to harness the power of fun.

Are you funded?

Yes.

What’s your back-story?

Our company, like many, started as a hobby. Richards wanted to teach himself a new software language and Newell wanted to learn graphic design. The pilot game for this venture was actually borne out of a miscommunication between the founders. Richards came up with an initial concept which was misinterpreted and storyboarded by Newell into the unique (and better) game that it is today.

As product designers, the pair want to apply their skills in user experience to crafting compelling and addictive mobile games that also have a positive impact on the wider world.

What’s the best thing about where you’re based?

Perhaps surprisingly, the start-up is based in the beautiful and historic countryside of the Cotswolds. Although the pace may be slower than a major city it affords time and space for creativity and big-picture thinking they so value.

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