Tech Pitch: GiveToView

Startups catches up with the video platform which allows you to raise money for charity by "doing just about anything you can think of"...

Company name: GiveToView
Founders: Damian Simor (founder), Bryan Murray, Neil Smith (tech team), Eunice Ball (MD)
Background: Damian Simor; freelance advertising creative, Bryan Murray; freelance developer, Neil Smith; freelance developer, Eunice Ball; innovation strategist and start-up junkie.
Based in: London

Very simply, what does your tech start-up do?

GiveToView is a bit like YouTube meets Justgiving. It’s a way of raising money for charity by making and sharing videos. You can use it to turn your talents (or lack of talents!) into good deeds.

Our key innovation enables the video creator to choose where in the timeline of the video they request a donation. This means they can tease their content and promote their cause before any money changes hands.

Tell us why there’s a need – what do you disrupt?

Traditionally, fundraising involves activities that are often physically demanding, expensive, time-consuming or just don’t suit some people. GiveToView makes it possible to raise money for charity by doing just about anything you can think of.

It’s fun, creative and much more accessible than other methods. We hope it will get many more people involved in fundraising as a result.

There is also huge potential for celebrities who wish to apply their talents in socially positive ways.

Are you funded?

Only out of our own pocket at the moment. It’s our dream to build a socially positive enterprise that helps charities and empowers everyone to apply their creativity in constructive ways.

What were you doing before starting?

I (Simor) was a full-time advertising copywriter who accidentally discovered that the internet is a great place to be creative and embraced the possibilities of technology.  My partners were two developers looking for an interesting project. GiveToView grew organically from an idea, into something that I wanted to get done somehow, into a self-sustaining enterprise that my colleagues and I built from the ground up and now run.

What the best thing about where you’re based?

The London tech scene is full of smart, ambitious, idealistic, and generously spirited people and if you share some of those qualities you’ll find that you are part of a community.


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